Your challenges require the creative yet practical solutions we're known for.

Successful partnerships require a shared vision. This includes agreeing on the most critical barriers to success and how to overcome them. That's why we collaborate with our clients to understand what's standing in the way of their profitable growth, and devise solutions that reflect their organizations' unique operational and cultural realities.

To learn how Prophet can help with your critical business issues, click an area of interest below. You may also expand or collapse all topics at once.

We aren’t growing as fast as we'd like.

Prophet has proven methods for accelerating brand-driven growth.

Andrew Pierce

Senior Partner

“To grow, companies must find ways to innovate around their brands. More often than not, brand leaders are risk adverse—not willing to push the boundaries of brand permissions for fear of diluting or over-extending.” Read viewpoint ›

Andy Flynn

Partner

"All companies will eventually face moments in time when their business objectives outstrip their marketplace results."
Read viewpoint ›

Our business is not as innovative as it should be.

Prophet ensures your best ideas — no matter how big or small — make it to market.

Kevin O'Donnell

Senior Partner

“Done right, innovation can drive organic growth and serve as a key differentiator for a brand.” Read viewpoint ›

Phyllis Rothschild

Partner

"Do the companies you read about seem more innovative than yours? It may be that you’re defining innovation too narrowly and not exploring enough angles to drive creative growth opportunities across your business." Read viewpoint ›

Senior management doesn't believe in brand building.

Prophet helps executives embrace brand as one of a company's most valuable, appreciating assets.

Scott Davis

Senior Partner

“Most senior executives still put brand building in the marketing bucket, see it as a discretionary expense, and view it as something the creatives will handle.” Read viewpoint ›

Michael Dunn

Chairman and CEO

"While the word 'brand' occasionally provokes senior management ire or indifference, we know that all top-notch management teams believe in winning in the marketplace, maintaining a strong reputation, and driving profitable growth." Read viewpoint ›

We are losing share to new competitors.

Prophet has a strong track record in revitalizing brands.

Chiaki Nishino

Partner

"While it is difficult to accurately predict when and how competitors are going to attack, you already know where the battle ground will be: your current customer base." Read viewpoint ›

David Aaker

Vice-Chairman

“Share loss could be caused by a relevance problem — you may be losing touch with what your customers really want and need.” Read viewpoint ›

We need to deliver a more consistent customer experience.

Prophet helps clients build lasting and profitable relationships with their customers.

Jennifer Dominiquini

Associate Partner

"We all know the hard work it can take to convert awareness of your product or service offering into a loyal following." Read viewpoint ›

Vanessa Cohen

Partner

"Developing the ideal customer experience is a big opportunity and also a big challenge for organizations." Read viewpoint ›

We can’t measure how effective our marketing is.

Prophet offers a systematic approach for linking marketing efforts to business results.

Larry Lucas

Associate Partner

"Marketing is an investment, not an optional expense. Regardless of the category you participate in, the consumer landscape and competitive environment will continue to evolve and change." Read viewpoint ›

Tülin Erdem

Academic Partner

"Today’s marketing environment presents more challenges — and offers more opportunities — than ever before." Read viewpoint ›

We don’t know who our best customers are.

Prophet identifies our clients' most profitable, actionable customer groups.

Jeanne Ryan

Associate Partner

“Many clients have difficulty identifying their best customers because of their go-to-market approach.” Read viewpoint ›

Erik Long

Associate Partner

"In a world of global competition, media saturation, and more sophisticated and evolving customers, companies should gather insights about their current, past, and future customers in order to sustain competitive advantage." Read viewpoint ›

We have too many brands to support.

Prophet helps focus our clients’ efforts on the brands that will deliver the greatest value to customers and the organization.

Kevin O'Donnell

Senior Partner

"To quote one of our clients who has responsibility for managing his company's brand portfolio, 'Everyone with a dollar and a dream wants his/her own brand.'"Read viewpoint ›

Scott M. Davis

Senior Partner

"Quite frankly, it takes a truly unique leader to put this tricky, emotional, and incredibly strategic statement on the table." Read viewpoint ›

We have no systematic way to make brand decisions.

Prophet equips clients to monitor and manage their brands more effectively.

Jeff Smith

Partner

“Brand-building decisions are made every day; whether they are coordinated or well managed is the real issue.” Read viewpoint ›

Roland Bernhard

Associate Partner

"Effective decision-making for world-class brand building requires a smart balance between art and science." Read viewpoint ›

We need to organize more effectively for brand building.

Prophet has helped numerous organizations develop world-class marketing and branding capabilities.

Andrew Pierce

Senior Partner

“The success of any brand strategy is dependent on the alignment between the brand strategy and the organization that brings it to life.”Read viewpoint ›

Mitch Duckler

Partner

"Most senior-level marketing executives agree that building organizational capabilities is essential to achieving and maintaining profitable, brand-driven growth. But what specifically does this entail?" Read viewpoint ›

We need to do more with less.

Prophet helps identify strategies and activities that will have the greatest impact for the brand and business.

Sarah Essex

Senior Partner

"Never before has this been truer in the world of marketing. CEOs, CFOs and their Non-Executive Boards want every investment penny to go toward growth - and so they should." Read viewpoint ›

Cindy Levine

Partner

“We continually hear marketers frustrated with and challenged by increased demands to demonstrate the value of their marketing efforts, while also dealing with shrinking marketing budgets.” Read viewpoint ›

We’re not making the most of our Corporate Social Responsibility (CSR) programs.

Prophet helps companies identify and recognize benefits from a CSR strategy.

Aneysha Pearce

Associate Partner

"Most companies realize having a corporate social responsibility program is a must have – and companies that don’t are likely trailing their peers." Read viewpoint ›

Jeff Smith

Partner

"Unfortunately, this is not as common a phrase as should be raised in companies across the globe." Read viewpoint ›