Latest News

August 11, 2008
Peter Dixon joins Prophet as Creative Director. read ›

July 7, 2008
NYU’s Tülin Erdem Named Academic Partner at Prophet. read ›

June 25, 2008
In an interview with Responsables.biz, the Spanish Corporate Social Responsibility website, Prophet partner Joseph Gelman talks about brand creation and management, the implications of associating social and environmental attributes with a brand, as well as the challenges and fallacies of green branding. *Please note, this interview is in Spanish. more ›

June 17, 2008
Anthony Gerardi joins Prophet as innovation partner. read ›

June 17, 2008
Prophet’s Michael Dunn Named One of 2008’s Top Consultants. read ›

June 16, 2008
Fred Geyer joins Prophet as Partner. read ›

June 4, 2008
Vanessa Cohen writes a letter to the editor of Marketing Week about how innovation and superlative branded customer experience drive superior brand performance. read ›

April 29, 2008
Expansión, Spain's leading financial daily newspaper, publishes an opinion piece by Prophet partner Joseph Gelman, which looks at "ecological" branding in the car industry. *Please note, this article is in English. download ›

April 8, 2008
Prophet, in collaboration with Play, launches it's 2008 Best Practices Study: The Making of World-Class Innovators. The study released today reveals how “model” innovators are capitalizing on innovation – with approaches that point the way toward better innovation success for others. read ›

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Upcoming Events

IIT Institute of Design, Design Research Conference
September 19–20 — Chicago, IL
Prophet is proud to sponsor this collaborative forum hosted by the Institute of Design to explore emerging topics, methods and issues in design research across a wide spectrum of design disciplines.

European Chief Marketing Officer Conference
September 25 — Zurich, Switzerland
Prophet is proud to sponsor this first-of-its-kind European CMO Summit, themed "The Future of Marketing." Featured speakers include our own David Aaker, who will be discussing his upcoming book, Spanning Silos: The New CMO Imperative; and Michael Dunn, who will also be discussing his upcoming book focused on marketing effectiveness titled, The Marketing Accountability Imperative.

Brand ManageCamp 2008
October 6–7 — Las Vegas, NV
David Aaker is speaking at this event, discussing his new book Spanning Silos: The New CMO Imperative.

IIR Innovation Immersion
October 20–22 — Phoenix, AZ
Prophet is sponsoring this event, and will be presenting the Harrah's case study. Kevin O'Donnell, Senior Partner, and Lisa Marchese, Senior Director of Brand Development at Harrah's Enterntainment, Inc. will speak on how to innovate the customer experience. *We are pleased to offer a 25% discount on the registration price of this event. Please use invitation code GRPMOB when registering online.

New York CMO Executive Summit
November 7 — New York, NY
Prophet is proud to sponsor this by-invitation-only event. Featured speakers and complete agenda to be annouced shortly!

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