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Media Inquiries
Sally Hodge
312-666-6662

Speech Inquiries
Amanda Nizzere
312-879-1930

2008 CMO Leadership Forum
September 4, 2008 — Chicago, IL
Prophet is sponsoring this event and will be hosting a panel on the topic of marketing effectiveness, using themes and key messages from Michael Dunn's new book The Marketing Accountability Imperative. The panel will be populated with Chief Marketing Officers who will share their stories of the benefits and lessons learned from their marketing effectiveness initiatives. 

ANA Marketing Accountability Conference
July 14–15, 2008 — Dana Point, CA
Prophet is proud to sponsor this event, featuring high level marketers discussing their successes and failures in driving the accountability of their organization.   

CMO Executive Summit
June 4, 2008 — Chicago, IL
Prophet is a proud sponsor of this event, which is driven by a Governing Body of leading CMOs. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers, thus delivering on the promise: "by CMOs, for CMOs^SM."

AMA Strategic Marketing: Marketing in a Brave New World
May 19–21, 2008 — Boston, MA
This event boasts an impressive line-up of C-level speakers who will be discussing charting the waters of marketing in this brave new world.  Mitch Duckler, Partner, will be Chairing and speaking at the event. 

Conference Board Council on Brand Management
May 7, 2008 — San Jose, CA
Kevin O’Donnell, Senior Partner, is speaking on the topic of "What Role Does Internal Branding Play on Impacting the Business?"

Best Practices in Marketing
April 21–25, 2008 — Zurich, Switzerland
Roland Bernhard will be discussing innovation management and the latest trends in marketing at this event.

HSM World Innovation Forum
April 8–9, 2008 — New York, NY
Prophet is proud to sponsor this world-class event.  Over the course of two days, you will learn how to integrate and refine innovation to leverage your business in a fiercely competitive marketplace. Dissect case studies, analyze theory, and hear the latest dialogue from the innovation community told from the experts themselves, including Chris Anderson, Eric von Hippel, Amory Lovins, and more.

ANA Regional Meeting
April 3, 2008 — Chicago, IL
Prophet is proud to sponsor this regional meeting focused on innovation.  At the event, Mike Leiser, Senior Partner, will reveal the results from Prophet's 2008 survey on innovation; and Scott Davis, Senior Partner, will co-present with Dennis Cary, SVP Marketing from United Airlines.  

ANA Business-to-Business Conference
March 27, 2008 — Santa Clara, CA
David Aaker will be presenting at this event on the topic of "Innovation: Brand It or Lose It."

MarketingProfs B2B 2.0 Expo
March 5, 2008
This free virtual conference includes information and insights from leading marketers on a variety of topics including marketing in a web 2.0 world.

MarketingProfs Web Seminar: The Harrah's Story
February 21, 2008
In this 90-minute web seminar, Kevin O'Donnell from Prophet and Lisa Marchese from Harrah's will discuss how the largest casino operator in the world uses brand to compete and win in a fiercely competitive and ever-changing market.

Marketing Society Business Leader Dinner with Sarah Deaves
January 23, 2008 — London, UK
Prophet is sponsoring this dinner, featuring Sarah Deaves, Chief Executive of Coutts & Co, the UK’s leading private bank.

2008 CMO Leadership Forum
January 17, 2008 — New York, NY
Prophet is a creative sponsor of this event, which boasts keynote speakers such as Dan Henson, Vice President and CMO, GE; David Lawee, Vice President of Marketing, Google; Richard Pilnik, Group Vice President & CMO, Eli Lilly & Co.; Peter Weedfald, Senior Vice President & CMO, Circuit City; and others.

Chicago GSB Innovation Roundtable: Using brand to determine where to "fish" for innovation
December 4, 2007 — Chicago, IL
Michael Million will use our work with the Sci Fi Channel to discuss the important role brand can help in enabling companies to innovative.

Marketing Society Annual Dinner
November 20, 2007 — London, UK
Prophet is partnering with the Marketing Society to present this year's annual dinner themed "New rules for a new world."

Haas Inside Innovation 2007 Conference
November 17, 2007 — Haas School of Business, Berkeley, CA
Vice Chairman David Aaker will be speaking on the topic of "Discovering and Launching New Product Blockbusters".

AMA: Anatomy of a Strategic Marketing Plan
November 13, 2007 — Chicago, IL
Aaron Smith will be presenting at this Chicago AMA event.

ANA Annual Conference - Masters of Marketing
October 11–14, 2007 — Phoenix, AZ
Kevin O'Donnell, Senior Partner, is co-presenting with Kris Hart, VP Marketing at Harrah's.  They will be discussing aspects of the work we have done to help grow the Harrah's brand and optimize its brand portfolio. 

ANA Marketing Accountability Conference
September 10–11, 2007 — Palm Beach, FL
Prophet is sponsoring this event in conjunction with the ANA.  Michael Petromilli will be speaking with Toni Gnewuch from American Family Insurance, outlining the work Prophet is doing to help AFI maximize the return on their marketing investments.

2007 Senior Marketing Executive Roundtable
May 17–18, 2007 — Chicago, IL
Prophet is sponsoring this event in conjunction with the Conference Board.  Andrew Pierce will be keynoting this event and will present results from Prophet's 2006-2007 State of Marketing Survey, focused on the topic of Marketing Effectiveness.

Strategic Marketing Conference 2007 - Innovation: Balancing Theory and Reality
April 30 through May 2, 2007 — San Francisco, CA
This event boasts an impressive line-up of C-level speakers who will be discussing various aspects of the innovation process and how to bring it to life within your organization.  Prophet’s Vice-Chairman David Aaker is speaking on Innovating the Customer Experience; and Mitch Duckler, Chairman of the event, will be presenting a 5-step framework which brings the innovation process to life. 

ANA Regional Meeting
April 26, 2007 — Chicago, IL
Andrew Pierce will be discussing the results of Prophet's 2006-2007 State of Marketing Study focused on Marketing Effectiveness.

2007 Senior Marketing Executive Roundtable
April 18–19, 2007 — New York, NY
Prophet is sponsoring this event in conjunction with the Conference Board.  Andrew Pierce will be keynoting this event and will present results from Prophet's 2006-2007 State of Marketing Survey, focused on the topic of Marketing Effectiveness.  Chiaki Nishino will also be co-presenting with Mike Koch from Fannie Mae in a session titled, "Creating Loyalty and Understanding Share of Wallet Drivers."

American Marketing Association New Product Development Workshop
March 19–22, 2007 — Las Vegas, NV
Lindsey Zuckerman to present on Strategic New Product Development.

Marketing Management
March 12–16, 2007 — Zurich, Switzerland
Roland Bernhard will be discussing innovation management and the latest trends in marketing at this event.

Global Brand Forum 2006
November 6–7, 2006 — Singapore
David Aaker will speak on the topic of Pillars of Brand Success at the Global Brand Forum in Singapore.  The event is themed "Keys to Brand Transformation", and features David as well as Faith Popcorn, Martin Lindstrom, and Jack Trout.

Conference Board 2006 Marketing Conference
October 31 through November 2, 2006 — New York, NY
Andy Pierce to co-present with Peter Vaughan, Vice President of Brand Management at American Express.  The session will feature a case study that outlines the steps taken to drive a new positioning for the American Express brand.  Chiaki Nishino will be presenting at the pre-conference workshop in a session titled "Managing the Customer Experience to Deliver Exceptional Brand Experiences".

American Marketing Association Workshop
October 24, 2006 — San Diego, CA
Aaron Smith to present a workshop on the Basics of Positioning for Building Brands.

Evaluating Marketing Mix Tradeoffs: A web seminar from MarketingProfs
October 5, 2006
Andy Pierce, Senior Partner, is co-presenting a web seminar with Chris Gibson, CMO of United Healthcare Thursday, October 5. The seminar is titled "Evaluating Marketing Mix Tradeoffs: A Case Study of United Healthcare," and will discuss how Prophet helped United Healthcare assess the effectiveness of their marketing communications efforts and helped identify the link between spending on brand building, brand awareness, and member enrollment.

Corporate Branding 2006
September 28–29, 2006 — San Francisco, CA
Prophet is the Platinum Sponsor of this event and Scott Davis is acting as Chairperson.  On day one, Scott will review brand trends over the past year and moving into the future, and on day two, he will discuss how to build your brand with employees to generate business results.  Aneysha Pearce will be conducting the pre-conference workshop titled "How to Build a Brand-Based Culture: A Step-By-Step Approach for Bringing Your Brand to Life within Your Organization to Drive Bottom-Line Growth."

In-Store Marketing Expo
September 27–28, 2006 — Chicago, IL
Steve Chang to present on the topic of Creating a unique retail experience through customer touchpoints.

The Marketing Show
August 31 through September 1, 2006 — Geneva, Switzerland
Jeff Smith is presenting two workshops at this event.  The first is titled "How to Deliver a Consistent Customer Experience Across all Touchpoints", and the second focuses on our work with UBS' brand and marketing organization.  Michael Dunn will be featured via a video presentation, discussing the role of the Empowered CMO.

ALI's National Forum on Internal Branding
August 8–10, 2006 — Chicago, IL
Michael Petromilli to discuss Prophet's work with Radisson.

ANA Regional Meeting
May 17, 2006 — Boston, MA
Tim Munoz to speak on the topic of Marketing Effectiveness.

ASMI Branding Excellence
May 17–19, 2006 — Chicago, IL
Andy Pierce to co-present with Tim Bennett from General Motors on the topic of Creating Differentiation in Your Brand Portfolio.

ANA Regional Meeting
May 11, 2006 — Chicago, IL
Mike Leiser to present the UBS case study.

American Marketing Association Workshop
March 15, 2006 — Austin, TX
Marisa Mulvihill to present on Strategic New Product Development, and Mitch Duckler to present on Building and Managing Your Brand as a Strategic Asset.

Brand Summit 2006
February 27–28, 2006 — London, UK
Michael Dunn to discuss findings from Prophet's State of Marketing Survey.

Extending Your Brand to Employees: Engaging Your Talent to Drive Business Results
February 23–24, 2006 — Chicago, IL
Scott Davis to keynote this event with a discussion on Building Your Internal Brand for Business Results.

Financial Services Forum
November 29, 2005 — London, UK
Jeff Smith, Partner, to co-present the UBS case study.

The 2005 Marketing Conference
November 9–10, 2005 — New York, NY
Andrew Pierce, Senior Partner, to present the results of Prophet's latest research titled "The Role of Marketing and Branding in Driving Growth."

Brand ManageCamp 2005
November 2, 2005 — Philadelphia, PA
Kevin O'Donnell, Partner, to present on Managing Your Brand Portfolio for Increased Profitability.

Conference Board Council of Corporate Brand Managers Meeting
October 27, 2005 — Chicago, IL
Scott Davis, Senior Partner, to present on Customer Experience Management — What is it, and What is the Role That Brand Plays in Enhancing it?

PROMO Expo 2005: The Art of Engaging Customers
October 18–19, 2005 — Chicago, IL
Steve Chang, Partner, to present on Managing Customer Touchpoints to Deliver Exceptional Brand Experiences. Erik Long to participate on a panel focused on Marketing ROI called Making Metrics Meaningful.

American Management Association's 2005 Corporate Branding Conference
September 29–30, 2005 — Las Vegas, NV
Scott Davis, Senior Partner, is Chairperson of this event and will present the results of Prophet's latest research titled "The Role of Marketing and Branding in Driving Growth."

BrandFestival 2005
September 22, 2005 — Hungary
Tim Munoz, Partner, to speak on Marketing ROI.

17th National Forum on Internal Branding
August 9–11, 2005 — Chicago, IL
Aneysha Pearce, Senior Engagement Manager, is Chairperson of this event and will present on how to build a brand-based culture.

IIR Brand Masters 2005
June 8, 2005 — Chicago, IL
Michael Petromilli, Associate Partner, to present on Maximizing the Value and Impact of Your Brand Portfolio.

American Strategic Management Institute's Corporate Communications Summit
May 18–20, 2005 — Chicago, IL
Michael Petromilli, Associate Partner, to present on Global Brand Management: Managing Your Brand Across Cultures.

European Conference on Customer Management
May 17–18, 2005 — London, UK
Jeff Smith, Associate Partner, to present on Branding Your Employees, Don't Get Burned.

The Conference Board Council of Marketing Executives Meeting
April 21, 2005 — Washington, D.C.
Scott Davis, Partner, to present on Building a Brand-Driven Business.

ANA Regional Meeting
March 31, 2005 — Atlanta, GA
Chris Halsall, Partner, to present on Minding The Gap Between Brand and Customer.

Innovations in Marketing Strategy
March 7–9, 2005 — San Francisco, CA
David Aaker, Vice Chairman, to give presentation on Managing a Brand Portfolio for Increased Profitability and Steve Chang, Partner, will present on Expanding a Brand Strategically to Seek New Revenue Opportunities.

Marketing Week Brands Summit 2005
February 21–22, 2005 — London, UK
Tim Munoz, Managing Partner, to present on Measuring Marketing ROI.