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May 20, 2008
The Marketing Society (UK) highlights key take-aways from our 2008 Best Practices Study: The Making of World-Class Innovators.  more ›

May 7, 2008
Vanessa Cohen joins Prophet London as Partner read ›

April 29, 2008
Scott Davis talks to the Chicago Tribune about the Wrigley/Mars merger. more ›

April 21, 2008
This article published in the Spanish weekly Actualidad Económica highlights the success of Nespresso, the quality coffee subsidiary of food giant Nestlé. Prophet partner Joseph Gelman explains how the company has managed to establish the concept of coffee machines with capsules as a luxury brand. *Please note, this article is in Spanish. download ›

April 14, 2008
Vice-Chairman, David Aaker discusses the effect of the torch protests on the 2008 Olympic Games. read ›

March 26, 2008
Sarah Essex writes a letter to the editor of Marketing magazine, UK, on Marketing and Marketing Effectiveness in a downturn. read ›

February 26, 2008
Karen Woon talks to Reuters about the importance of not slashing marketing budgets when heading into an increasingly tight economy. read ›

February 21, 2008
Sarah Essex talks to Brand Strategy about the two characteristics of brands that are most successful at achieving longevity.   read ›

January 23, 2008
Sarah Essex speaks to Marketing on the topic, "How Much Time Should be Spent on Marketing in the Boardroom?"  read ›

November 27, 2007
Scott Davis discusses DDB's new community-focused approach to advertising, called "swarm communications" in AdAge. read ›

November 26, 2007
David Aaker named one of the top ten marketers by the elite Marketing Executives Networking Group in AdAge. read ›

November 14, 2007
Sarah Essex writes a letter to the editor of Marketing Week magazine, UK, on the role of "empowered" Chief Marketing Officers. read ›

November 8, 2007
Sarah Essex writes a letter to the editor of Campaign magazine, UK, in response to a story arguing whether strategy consultants can provide strategic support to brand owners.  read ›

October 24, 2007
Sarah Essex discusses the Magners over-ice cider brand and recommends a strategy for growth in the UK-based publication, Marketing. read ›

September 26, 2007
During his recent visit to Spain, Michael Dunn - along with Madrid-based partner Joseph Gelman - sat down with a journalist from Cinco Días and discussed the challenges facing Spanish companies as they go global. In an accompanying piece, both Michael and Joseph commented on the opportunities and risks associated with the Internet. *Please note this article is in Spanish. read ›

September 10, 2007
Sarah Essex joins Prophet as Senior Partner. read ›

September 10, 2007
Cinco Días, a leading Spanish financial daily, highlights the challenge that the rise of the Euribor index currently represents for Spanish banks. Prophet's Joseph Gelman is quoted on how advertising messages need to be adapted accordingly. *Please note, this article is in Spanish. download ›

September 10, 2007
Phyllis Rothschild joins Prophet as Partner. read ›

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* Please contact thoughtleadership@prophet.com if you are interested in receiving a copy of this article.