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Vanessa Cohen joins Prophet as Partner

SAN FRANCISCO (May 7, 2008) – Vanessa Cohen has joined Prophet as a partner, working from its London office, the company announced today. Most recently a lead with Accenture, she brings more than 20 years of experience in marketing and brand strategy, with specialties in branding, strategic marketing, customer experience and customer insight.

Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 clients and their senior executives more effectively use brand and marketing to drive profitable growth.
 
“Vanessa adds valuable depth and breadth to our European team,” said Michael Dunn, chief executive officer of Prophet. “In addition to strategic brand and marketing insights she’ll bring to client engagements are the benefits of her experiences with global businesses in a vast range of sectors.” 

Cohen previously was the UK and Ireland lead of Accenture’s Global Customer Experience and Branding practice. Prior to her xx years with Accenture, she was a senior executive with the WPP and Grey advertising groups. During this time, she created brand execution strategies for retail clients and consulted on consumer demand creation approaches.

She is a frequent speaker on strategic brand and marketing issues and an of-quoted source on related topics with the media.

Vanessa holds an MBA from the University of South Africa and an MSc in chemical engineering from the University of Cape Town, South Africa.

 
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