Coming Soon: The 2026 AI-Powered Consumer Report
Consumer AI usage is skyrocketing, but enthusiasm is quietly heading in the other direction. Prophet’s second annual AI-Powered Consumer Study covering over 2,000 consumers across the U.S., UK, Germany, China, and Singapore, reveals a technology at a crossroads. We are moving beyond the “novelty” phase into an era where AI is becoming deeply integrated into daily life.
Be the first to get the report.
Coming Soon: The 2026 AI-Powered Consumer Report
Consumer AI usage is skyrocketing, but enthusiasm is quietly heading in the other direction. Prophet’s second annual AI-Powered Consumer Study covering over 2,000 consumers across the U.S., UK, Germany, China, and Singapore, reveals a technology at a crossroads. We are moving beyond the “novelty” phase into an era where AI is becoming deeply integrated into daily life.
Be the first to get the report.
KEY FINDINGS PREVIEW
Why AI Usage Is Surging While Sentiment Is Slipping
- Massive Adoption Leap:
Generative AI usage has jumped from 45% to 73% since our previous research study in mid-2024. Consumers are now entrusting AI for use cases that were previously unimaginable, like uploading medical records for personal advice and using AI to simulate how purchase decisions will impact their future. - The Emotional Deficit:
Despite the clear value AI is delivering, excitement is waning. 61% of consumers report anxiety regarding the loss of human experience and connection. - The Move Toward Emotionally Intelligent, Prompt-less AI:
66% of consumers want AI that can read between the lines, knowing what they really need vs. merely responding to their prompts. The era of manual “prompt engineering” is rapidly giving way to intuitive, human-like assistance.
As AI adoption continues, business leaders will need to win with both consumers and agents to drive and sustain growth.
Be the first to receive our 2026 deep dive research. We will share findings and provide guidance for navigating this next frontier of consumer-AI relations.
