Baron is a senior associate in Prophet’s Shanghai office, working with brands to unlock sustainable growth through transformation.

He’s a future-driven strategist. That means he’s obsessed with how today’s outcomes might lead to tomorrow’s legends. He’s adept at helping large companies reconsider brand positioning, end-to-end customer experience design, product and service innovation strategy and business growth strategy. He’s worked with companies like MetLife, Ford, GM, Nike, Adidas, L’Oréal and Colgate.

Before joining Prophet, Baron worked at AKQA, a global design and innovation company, as well as BBDO. In his spare time, he’s a boxing fan and dreams of joining MMA someday.

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