Chuck is a Senior Associate in Prophet’s Shanghai office. Chuck believes in the power of big data and emerging consumer technologies to uncover in-depth consumer insights and differentiated business strategies to empower the growth of brand.
He has extensive experience serving clients across Asia market, covering wide ranges of industries including hospitality, FMCG, financial service, real estate, and retail such as ABInBev, Fidelity, Shiseido, China Overseas, and Sunning. His project experience includes brand positioning, brand architecture, product & service innovation to help client successfully design and activate strategies.
Prior to joining Prophet, Chuck interned as a brand strategist at the Brand Union, where he participated in multiple brand strategy projects with clients from Allianz, IUNI, and NetDragon etc., Beyond his internship experience, Chuck also worked as a student consultant, to work on Amazon’s operation improvement project.
Chuck received Bachelor degree in Business and Statistics from University of North Carolina at Chapel Hill, where he developed strong business acumen and analytical skills to help the clients achieve better growth.