Darrell Ross is an Atlanta-based partner that help clients unlock trapped enterprise value by launching new digital products and service offerings involving Interactive, Artificial Intelligence (AI/ML/RPA), Analytics, and IoT. Darrell leads client executives to reimagine how Digital can transform their business, develop an investment hypothesis to support the transformation, co-create Digital pilots, and develop the scale plan to ramp-up their operating model, technology platforms, and data supply chain. Darrell has advised many global B2C and B2B brands, such as Nike, Coke, Caterpillar, T-Mobile, and Disney, on how to design, build and launch exceptional digital experiences and new business models. With a technical and analytics background that spans eCommerce, Digital Marketing, UX Design, Personalization, and Custom Application Development, Darrell brings a pragmatic perspective on how to translate market requirements into an actionable roadmap.

Prior to joining Prophet, Darrell spent two decades with several consultancies and digital agencies. Most recently, Darrell served as a Managing Director for Accenture Interactive, responsible for client delivery across key accounts in North America. Darrell also served in leadership roles at EY, Digitas, and several startups focused on analytics and SW development. Darrell holds a BBA in Decision Sciences from Georgia State University.

Exploring is part of his nature, whether he’s in a canyon with his family, mountaineering or translating market requirements into roadmaps for the digital landscape. He specializes in discovering untapped enterprise value and orchestrating user experience, artificial intelligence and analytics into new product offerings and business models. Darrell is a lifelong student of brands that provide great experiences, always scouting for new ways to inject meaningful engagement into digital growth strategies. Two favorites? Ritz-Carlton Hotels, where he started his career, and Arc’teryx, which keeps him safe while climbing high in the peaks. Before joining Prophet, he was managing director at Accenture Digital.

He earned his BBA degree from Georgia State University. When he’s not working, he’s on his mountain bike or exploring the world with his wife and six-year-old daughter.

“Digital and data have made marketing more important. Leveraging them for better marketing and sales effectiveness can spark explosive growth and brand-new thinking.”

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