Neil Johnston

Senior Vice President, North America Business Development
New York

Neil is based in Prophet’s New York office, heading up business development for North America. With more than 20 years’ experience in brand consulting, he has a wealth of knowledge that spans marketing and communications strategy, brand and experience design, digital transformation and sustainable business growth.

He’s an ardent believer in getting the details right, whether it’s in the perfect roast chicken, a gin martini or punctuation. (He never, ever uses two spaces after a period.) And that shows in the way he explores and sharpens the best strategic moves for his clients. He’s helped companies as diverse as Air New Zealand, 3M, AstraZeneca, Caterpillar and Jamba Juice master everything from developing new growth models to building new brands. Before joining Prophet, he held similar posts at Lippincott, Brand Union and Siegel & Gale. He’s also committed to advancing the practices of corporate branding and design, working with the Conference Board, the Design Management Institute and the International Association of Business Communicators.

With a B.S. in marketing and an M.B.A. in finance from Fairleigh Dickinson University, Neil lives in New York’s Tribeca neighborhood and collects original illustration art. When he’s not working, he’s tending his bucket list: Next up, spending more time studying art history, and visiting the tiny Scottish island of his great-great-grandparents.

“The harder I work, the luckier I get”

Samuel Goldwyn

Expertise Areas

  • Brand and Communications Strategy
  • Customer Experience
  • Brand and Identity Design

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