New Leadership Hires Strengthen Prophet’s Brand Marketing and Demand Generation Capabilities

SAN FRANCISCO- Prophet, the leading growth and transformation consultancy, is continuing to strengthen its brand marketing and demand generation capabilities with the addition of two new partners: Kate Price and Adam Tremblay. The considerable expertise these new leaders bring will help Prophet’s clients unlock new ways to build relentlessly relevant brands, increase market share, and drive demand.    

“In our recent global research, ‘Brand and Demand: A Love Story,’ we learned the most successful marketers are those that integrate brand and demand marketing efforts,” said David Novak, senior partner and co-lead of the Marketing and Sales practice at Prophet. “We are excited to welcome Kate and Adam to our team of experts whose unique areas of expertise will help our clients break down organizational silos and achieve key business outcomes.”   

Both Price and Tremblay join Prophet from Kantar and will be partners in the New York office. Price has over 20 years of experience helping clients develop innovative brand strategies, adopt new digital mindsets and find new paths toward uncommon growth. In addition to her time at Kantar, she has held key brand leadership positions at Diageo and Reckitt Benckiser, working on brands such as Tanqueray, Smirnoff and Lysol.   

“I am excited to join Prophet and play a key role in driving real results,” said Price. “I look forward to helping our clients navigate the constantly changing world we live in by working with them to drive their integrated planning muscle and to build agile and integrated marketing organizations that are customer centers and future-ready,”   

Tremblay was previously a partner within Kantar’s Consulting division where he led the Return on Investment and Valuation Practice and worked on a range of growth strategy programs with clients such as Bose, Saudi Aramco, Danone, Pfizer and Heineken. He brings a strong background in financial services including M&A, capital markets, and private equity and has over a decade of brand strategy experience.  

“Prophet’s long-standing reputation as a growth and transformation leader is impressive,” said Tremblay. “I look forward to helping our clients solve critical business challenges and unlock greater value through their brands and marketing, alongside the many experts at Prophet.”   

“The deep expertise and proven leadership brought by Kate and Adam will enable us to help even more clients uncover and realize transformative opportunities from how brands do their marketing to how enterprises design their marketing organizations,” said Mat Zucker, senior partner and co-lead of Prophet’s Marketing and Sales practice. 

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