PRESS RELEASE

Prophet Hires Cecilia Huang as Partner to Deepen Brand and Digital Marketing Capabilities in China

January 28, 2021

SHANGHAI — Prophet, a leading global business transformation consultancy, announced that Cecilia Huang, former SVP of Isobar China, has joined the firm as a partner in its Shanghai office. Cecilia will support driving further brand and marketing excellence for Prophet clients in the region.

Cecilia has over 20 years of experience in brand consulting, digital marketing, retailing and big data analytics, helping both traditional and digital-native businesses develop purpose-led and data-driven transformation strategies.

“We are excited to welcome Cecilia to join our team in Asia,” said Alan Casey, partner and regional lead of Prophet Asia. “Cecilia has a proven ability to uncover insights that get to the heart of the business issue at hand. With her breadth of experience in driving businesses forward through brand, marketing and digital experiences, we have no doubt she will be an important ally for our clients in China.”

Prior to joining Prophet, Cecilia served as Senior Vice President of Brand Commerce Consultancy at Isobar China, Dentsu Group. She worked with clients to create brand positioning, brand identity, product & digital innovation, e-commerce strategy and big data analytics. She also held leadership roles at Interbrand China and a leading home furnishing retailer in China. She has partnered with leading clients, including Tencent, Master Kong, Heineken, Amway, Nippon Paint and Danone, to identify growth opportunities and drive digital transformation in China.

“I’m thrilled to join Prophet who is a renowned expert in the fields of brand marketing and digital transformation,” said Cecilia Huang. “Businesses in China are growing and innovating at an unprecedented speed. Many of them are finding the importance of a strategic approach to brand building and digital marketing. Prophet is uniquely positioned to partner with these clients to provide customer-centric, innovative yet pragmatic solutions that meet their challenges.”

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

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