Prophet’s work with Thrivent Financial and MetLife was recognized with three gold and one silver awards at the sixth annual Transform Awards North America. Prophet’s excellence in rebranding and brand development was recognized in a field of highly-respected industry specialists.

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering the Middle East and Africa, North America, Asia, Europe, Australia and New Zealand, and the Nordic region the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured and valuable business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

The firm won 2020 awards for its excellence in brand design, brand development and copywriting with financial services client, Thrivent.

GOLD – Thrivent: Best use of a visual property
GOLD – Thrivent: Best visual identity from the financial services sector
SILVER – Thrivent: Best use of copy style or tone of voice

“We are honored to be recognized alongside our amazing colleagues at Thrivent,” said Jeff Smith, Prophet senior partner and client lead for Thrivent. “Working with a financial services organization that is truly purpose-led and growth-oriented is incredibly rewarding. We are proud and are excited to see how this continues to fuel their growth and impact.”

Prophet was also recognized for its work with life insurance company, MetLife.

GOLD – MetLife: Best implementation of a brand development project

“Brands today are challenged to constantly adapt for different audiences,” said Craig Stout, Partner and Executive Creative Director at Prophet, who worked on the MetLife project. “And global brands need to truly understand the cultures and nuances in all their market. We were able to flex the MetLife design system to be relevant around the world.”

Prophet’s distinctions at the Transform Awards stand as testaments to the team’s human-centric and creative approach to helping its clients differentiate their brands and propel their businesses forward.

Are you ready to transform your brand? Partner with us.

Prophet (prophet.com) won a WebAward for Best Professional Services Website. This outstanding achievement, presented by the Web Marketing Association, recognized the exceptional quality of the growth strategy consultancy’s refreshed website experience.

Since 1997, the annual WebAward Competition has been setting the standard of excellence for website development and is the premier award recognition program for Web developers and advertising agencies. Independent expert judges from across the globe examine websites in 96 industries.

“It’s an honor to be recognized by the Web Marketing Association in such a competitive category,” said Amanda Nizzere, Director of Marketing at Prophet. “We are always evolving and transforming our site to stay on the cutting edge of digital and design, always with the user in mind. It’s nice to celebrate our work.”

The new website and experience were designed by an interdisciplinary team of design, UX and digital experts, including Lindsay Malone, Alex Mulder, Andres Nicholls and Marissa Haro. Website development was led by Senior Creative Developer Danny Rivera. The web experience combines inspiration from black and white newspapers with vibrant pop art illustrations – creating a simple and fresh, yet eye-catching aesthetic.

“Our global design studio, in collaboration with our corporate marketing team, developed a web experience that allowed us to showcase our work, thinking, and people, while maintaining a user-friendly interface that enabled easy navigation through the site,” explains Andres Nicholls, Global Executive Creative Director at Prophet. “The final product is very editorial and interactive – serving as a high-quality example of the blended creative-strategy work we produce for our clients.”

For the competition, each site is judged on each of seven criteria, earning a score between 0 to 70 points. In the ‘Consulting’ industry category, Prophet received a 64.5 score – 7.5 points higher than the industry average. In the ‘Professional Services’ category, Prophet received a 64.5 – 12.5 points higher than the industry average.  Prophet received above average scores in the following criteria: innovation, content, technology, interactivity and copywriting.

To learn more about our design team and how we help clients build differentiated brands, check out this page. To learn more about the awards Prophet has received over the years, explore our awards page.

About Prophet

Atlanta, GA – The 2020 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. David Aaker. 

Dr. Aaker is the author of more than 100 articles on marketing and branding, as well as 17 books that have been translated into 18 languages. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business, vice chairman of Prophet, a global brand and strategy consultancy firm, and an advisor to Dentsu, a Japanese advertising agency.

The Sheth Foundation Medal is a bi-annual award designed to recognize a marketing academic who has made enduring and transformational contributions to (a) marketing scholarship and (b) marketing practice in the form of for-profit, not-for-profit, or governmental organizations. Dr. Aaker will be honored at a special virtual event on October 23, attended by his colleagues from around the world.

The President of The Sheth Foundation, Ruth N. Bolton, said: “David Aaker has made seminal contributions to branding over many years. He is an inspiring thought leader to marketers worldwide. The Board was especially impressed by how his contributions on branding have been made at the intersection of marketing scholarship and practice.”

Previous recipients of The Sheth Foundation Medal include:  Sam Palmisano (2006), Ratan Tata (2008), Dr. Phil Kotler (2013), Dr. John Little  (2014), Dr. Gerald Zaltman (2015), Dr. Michael Porter (2016), and Dr. Leonard L. Berry (2018). Nominations are accepted biannually from the: Academy of Marketing Science, Association for Consumer Research, Association for International Business, American Marketing Association, and INFORMS. The judging process is conducted by the Board of The Sheth Foundation, which is composed of distinguished marketing scholars.

Founded in 1992 by Dr. Jagdish Sheth and his wife Madhuri Sheth, The Sheth Foundation has given millions of dollars to support the activities of nonprofit marketing organizations around the world. It supports knowledge creation and dissemination in marketing, as well as knowledge recognition. It currently funds more than 15 awards in marketing.

For further information, see:  https://www.shethfoundation.org/grants/knowledge-recognition/ or contact info@shethfoundation.org