Brand expression is shorthand for all that a company stands for. While everyone recognizes symbols like the Nike swoosh or McDonald’s golden arches, modern brand expression rakes it a step further. Visual and verbal symbols need to capture the nuance of each physical and digital brand touchpoint in ways that are distinctly different than their competitors.
We build and refine instantly recognizable brand expressions, that subconsciously convey a brand’s personality and purpose in nanoseconds. These expressions create valuable consistency in what brands look like, what they say and how they say it.