Marketing Operating Model
Your customer and business needs are constantly evolving. To keep up, marketing organizations must shift to a more customer and business outcome-focused marketing approach. But to transform your marketing organization, you need the right team, operating model and planning function.
We help organizations evolve their marketing operating models from static and siloed to agile and integrated. From business architecture to process modeling, we work with traditional players and digital natives to transform their marketing organizations into productive and collaborative growth engines.
WHAT WE OFFER
Organization Design & Role Definition
Key Process & Governance Design
Design-led Agile Marketing
Business Case & Budget Parameter Design