Marketing Operating Model

Your customer and business needs are constantly evolving. To keep up, marketing organizations must shift to a more customer and business outcome-focused marketing approach. But to transform your marketing organization, you need the right team, operating model and planning function.  

We help organizations evolve their marketing operating models from static and siloed to agile and integrated. From business architecture to process modeling, we work with traditional players and digital natives to transform their marketing organizations into productive and collaborative growth engines. 


Organization Design & Role Definition

Key Process & Governance Design

Intelligent Workflows

Design-led Agile Marketing

Business Case & Budget Parameter Design

Change Management

Talent Transformation


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Transforming a leading beauty retailer’s marketing department