INFOGRAPHIC

Micro-Communities: How Modern Marketers Unlock Uncommon Growth

Big gains lie in tiny targets. From “sporty families” to “productive escapists,” it pays to rethink segmentation.

Understanding your customer’s brand preferences and buying behaviors is no longer enough in today’s hyper-competitive market.

Discovering and engaging with your micro-communities is a way to unlock a growth strategy based on targeting and engaging with your target customers empowering modern marketers to create highly focused and performance-based tactics in customer acquisition and customer retention.

Take a closer look at our infographic below to learn how micro-communities can deliver long-term impact on digital marketing and sales effectiveness.

Prophet works with industry-leading clients to incorporate business strategic objectives, market opportunity and customer research to identify and prioritize unique, multiple micro-communities. Learn more about what are doing in all things direct-to-consumer.

If you want to explore how discovering your micro-communities can drive your growth and performance marketing, contact us today.


INFOGRAPHIC

Digital Selling is a Healthy Investment for Healthcare Companies

With less access to doctors, digital selling is the only choice. That leads to smarter strategies.

INFOGRAPHIC

Four Traits of Top-Performing B2B Digital Sellers

Understand the mindset and strategies of the most successful brands. Hint: Teamwork makes all the difference.

INFOGRAPHIC

Shaping Your Brand Around the Future of Next-Gen Gaming

As the metaverse gets closer, there are more ways than ever to dive in. Is it time for your brand to play?

Shaping Your Brand Around the Future of Next-Gen Gaming

As gaming companies, technology giants and entertainment conglomerates fight for engaged consumers, it’s become a new race to own the engagement platform – and gaming is the momentum behind the acceleration.

Take a closer look at our infographic below to learn more about how cross-publishers and platforms are building towards the future of content engagement, how the gaming experience has evolved, and how brands can engage in this direct-to-consumer ecosystem.

Prophet is obsessed with helping our clients win with their customers. We are a global consulting firm, helping our clients unlock uncommon growth in this digital age. Contact us to learn more about what we are doing in all things direct-to-consumer.

Follow Eunice Shin on LinkedIn & Twitter or send her an email.

INFOGRAPHIC

5 Ways to be a Strong Leader in Disruptive Times

Help create stability by establishing new norms–like focusing on results rather than hours.

INFOGRAPHIC

Who Will Win the Streaming Wars?

Binge-watching has revolutionized entertainment. But only the platforms with the best content will survive.

Prophet is obsessed with helping our clients win with their customers. We are a global consulting firm, helping our clients unlock uncommon growth in this digital age. Contact us to learn more about what we are doing in all things direct-to-consumer.

Eunice Shin, Partner eshin@prophet.com

sources: 1) Nielsen report; 2) eMarketer; 3) Motion Picture Association of America

INFOGRAPHIC

How Direct-to-Consumer Beverages Are Changing the Market for CPG

Take a closer look at why so many people pass by retail, with a new thirst for a direct purchases.

Direct to consumer beverage brands and delivery services are disrupting the beverage market as we know it. Take a closer look at our infographic below, which breaks down how legacy brands are competing with new DTC beverage players and forced to rethink direct channels in order to compete.

Prophet is obsessed with helping our clients win with their customers. We are a global consulting firm, helping our clients unlock uncommon growth in this digital age. Contact us to learn more about what we are doing in all things direct-to-consumer.

Follow Eunice Shin on LinkedIn & Twitter or send her an email.

caret-downcloseexternal-iconfacebook-logohamburgerinstagramlinkedinpauseplaytwitterwechat-qrcodesina-weibowechatxing