Cornelia Fang

Cornelia is a senior associate in Prophet's Shanghai office, helping clients use data to unify brand messages and win new consumers.

A customer-centric strategist, she looks for ways companies can change the customer experience to drive digital transformation, reinvigorating brands and sharpening portfolios. Her expertise includes local and multinational companies, including those in consumer goods, automotive and technology.

Before joining Prophet, she worked with Advancy, a boutique management consultancy in Shanghai. There, she joined forces with cross-continental project teams in the chemical and industrial sectors. She also interned at Ogilvy, developing brand strategies and digital communication solutions for Beam Suntory and Nestle.

Cornelia earned a Master's in Management from INSEAD and a bachelor's degree in economics and Japanese from Shanghai International Studies University. An amateur figure skater and cat mom, she's a devoted fan of gangster films.