Thinking
Prophet’s people never stop thinking of ways companies can do more to drive uncommon growth. See what’s been on our minds lately.
BOOK
David Aaker’s “The Future of Purpose-Driven Branding”
Learn how to guide, inspire and enable effective communication of a purpose-driven branding program.


NEW REPORT
Gen Z Revealed: 6 Myths Busted
Discover the motivations behind Gen Z values and behaviors with the purpose of improving the way DTC brands can resonate with hard-to-reach Gen Z customers.
THOUGHT LEADER SPOTLIGHT
Aaker On Brands
Known as the “Father of Modern Branding,” Vice Chairman David Aaker is a pioneer in the science of marketing.

Altimeter Research
Altimeter analyst’s research on disruptive technologies, digital transformation, digital sales and marketing, customer experience and social business strategy help business leaders thrive.