Jacqueline is a partner at Prophet. She has over 20 years of strategic consulting experience helping companies develop and implement brand and business strategies. In 2015, she was bestowed as one of the World's Most Influential Marketing Leaders by World Marketing Congress.

Jacqueline is a specialist who combines in-depth analytics and brand to activate strategic growth opportunities. She helps clients with brand development and repositioning, product and service innovation, value proposition, customer segmentation, brand portfolio strategy, customer experience and transformation of the business model in the new digital economy.

She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as SAP, DBS Bank, SunLife Financial, Fullerton Financial, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Malaysia Airlines, Shangri-la Hotel, Coke, P&G, Bandai Japan, Singapore Aerospace, PSA, NOL, Vodafone, Ericsson, Philips, Motorola, Telkom, Celcom, UEM Edgenta, Airtel, Limitless Dubai, M1, Nokia, GE and Sara Lee Asia Pacific.

An accomplished speaker and thought leader, she contributes regularly to established media. Prior to joining Prophet, she was managing director of Brand Union & Ogilvy (WPP), CEO of Lexis Branding where she grew the strategy practice of both agencies in Asia Pacific.

Jacqueline was one of the top graduates on the Dean List of National University of Singapore with a Degree in Business Administration majoring in corporate finance, marketing and business policy.

“Life can only be understood backwards; but it must be lived forwards.”

Soren Kierkegaard

Awards & Achievements

  • World's Most Influential Marketing Leaders by World Marketing Congress
  • Professional Mark of Distinction by Enterprise Singapore

Expertise Areas

  • Growth Strategy
  • Digital Transformation
  • Brand & Experience
  • Customer Experience
  • Digital Marketing
  • Innovation
  • Culture Capabilities & Engagement

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