How to Help Your Business Counter Market Disruption

As disruptors have grown into dominators, they continue to flex muscles that come from customer obsession.

3 min

How Can You Help Your Business Counter Market Disruption?

From disruption to domination. Spotify, Netflix and Fitbit all feature in the top 10 of our latest UK Brand Relevance Index. What’s interesting is that each one of them is a start-up and each one has disrupted an entire industry, but it’s one thing to be a disruptive business start-up, and another to turn that disruption into an established global business. In the meantime, those large traditional players that used to be the leaders 50, 100, even 20 years ago, are fast losing their relevance. Tosson El Noshokaty, Partner & EMEA Regional Lead at Prophet, shares his thoughts on how traditional players can keep up, and the long-term strategies needed in order to successfully compete and remain relevant to consumers.

Learn more about the UK’s most relevant brands and how they’ve remained relevant to consumers: