Aaker on Signature Stories
The best stories grab attention and don’t let go, with interesting characters and intriguing details
David Aaker says that brand marketers shouldn’t communicate important messages using facts, they should use signature stories. The narrative is more likely to capture the consumer’s attention, peak their interest and be remembered.
Learn how to create strong signature stories on Dave’s ‘Aaker on Brands’ blog: https://prophet.com/2018/03/create-strong-signature-stories/