VIDEO
Aaker on Subcategory Competition
Why be one of many in a crowded category, when you can create one you can have all to yourself?
2 min
Summary
David Aaker says that brands today should actively search for ways to define new subcategories with unique attributes that cannot be duplicated by competitors.
Learn how to create a subcategory for your brands on Dave’s ‘Aaker on Brands’ blog: https://prophet.com/2018/03/create-strong-signature-stories/
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