NEW RESEARCH

The Rise of the AI-Powered Consumer

Discover how GenAI is reshaping digital transformation by putting consumers at the center. Our report reveals surprising insights into how consumers are adopting GenAI faster than expected and leveraging it to improve their lives. Learn how businesses can apply GenAI not just for optimization or efficiency, but to unlock consumer-centric growth and stay ahead of the curve.

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For business leaders formulating GenAI strategies and identifying priority use cases, the time is now to raise and consider these questions:

How do we unleash growth with this new technology?
What can we do now to attract, engage and serve customers?
Will we be in the same business tomorrow as we’re in today?

The TL;DR on Our Findings

We surveyed more than 2,400 consumers across the globe to understand how they perceive and use GenAI, here’s what we found:

With an average adoption rate of 45%, consumers are taking up GenAI faster and at a greater scale than previous breakthrough technologies.

Typically, younger consumers show the greatest interest in new tech. But in the case of GenAI, there is strong adoption by all generations. Millennials have the highest adoption rates (53%).

“Entertainment” is the top consumer use case today. Of GenAI users, 77% believe GenAI provides inspiration and helps them discover new things.

Consumers want GenAI to give them coaching and – in some cases – make decisions autonomously. They look for support in meaningful parts of their lives.

Consumers are more optimistic than concerned: 76% of survey respondents are excited about the possibilities it creates.

Download the report to discover how consumers are leveraging GenAI today and how your business can harness these insights to create transformative growth opportunities.

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What Consumers Say

“It is the tech of the future; powered by automation and the power of us.”

MALE, MILLENNIAL, U.S.

“AI’s future technological developments can help humans create a better life.”

MALE, GEN X, CHINA

Winning with GenAI Requires a Consumer-Centric Approach

To unlock uncommon growth, brands must embrace GenAI with bold strategies and customer-centric thinking. Focus on creating value through inspiring experiences, reimagined consumer journeys, and innovative business models.

Balance near-term AI deployment with long-term transformative opportunities and prioritize building organizational infrastructure to scale effectively. By putting consumers at the heart of GenAI strategies, brands can transcend technological hype, delivering impactful, human-centered outcomes that foster trust and drive sustainable growth.

Contact our team today.