David Novak

David, a senior partner in Prophet’s New York office, is an expert in digital transformation strategy, with extensive experience in customer experience innovation, marketing/advertising technology rationalization, and performance marketing consulting.

He understands that the best business growth models rely on defining a clear vision. Without it, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective.

David, who joined Prophet after 10 years at IBM iX, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies, including mobile, social, machine learning, artificial intelligence and augmented reality. He has worked with leading brands such as Apple, PepsiCo, Sephora, Kraft, Kohl’s, United Airlines and more.

He studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel, film and a good bottle of scotch.