Michael Lau

Michael is an Associate with a hybrid background in strategy and creative based out of Prophet's New York office. His philosophy for brand building and innovation is simple: beneath every need, humans have a need to be understood. Whether it’s helping brands design products and processes to meet functional needs, or telling emotionally captivating stories that help brands connect to people in a new way, he always strives to solve for the underlying and often latent problem: how do we help people—customers, employees, and society at large—feel seen in what we’re creating? 

Prior to joining Prophet, Michael interned at a variety of entertainment companies, including Variety magazine, and was a brand strategist at the creative agency, Anomaly. He’s also worked as an entrepreneur, helping grow USC’s biggest social media app from 0 to 10k users and starting a honey brand with his beekeeper friend during the pandemic. 

Michael earned a B.S. in Business Administration with a concentration in Analytics, but found what he learned from his minor in Consumer Behavior most interesting. When he's not thinking about AI, Michael is meditating and practicing yoga at his local yoga studio where he volunteers to teach others how to find their inner truth.