Rune Gustafson

Rune is a senior strategic advisor at Prophet. Leveraging his extensive experience managing international brands, Rune focuses on bringing clarity into a strategic framework and the processes needed to affect change throughout an organization.

Rune's work has covered the spectrum of brand and marketing specialties and spanning over 30 countries. His more recent clients have included AIA, Al Jazeera, Anglo American, BlackRock, Enterprise Holdings, Kering, Novartis, Samsung, Swiss Re, Turkish Airlines and Western Union.

Prior to joining Prophet, he was chief executive officer of Interbrand in London. Before that he was a senior partner at Lippincott and has also served as main board director at Fitch plc and managing director at 20/20, a leading European retail strategy and design consultancy. Rune began his career as a product manager for Heinz and Cinzano.

A regular media contributor and speaker at conferences around the world Rune is also a non-executive director of the National Gallery. Rune graduated from Loughborough University with a degree in Management Sciences.

“I haven't been everywhere, but it's on my bucket list.”

Susan Sontag

Expertise Areas

• Brand & Experience