Sammy is a senior associate based out of Washington DC. She helps clients drive digital transformations and brand & product launches, specifically working with brand, marketing and commercial teams to closely align with their overall business strategy. She specializes in using a human-centric approach to go-to-market with new products, understand new opportunity spaces, and cultivate a digital-first mindset among teams to win with customers and drive uncommon business growth.
Prior to Prophet, she worked at a B2B digital media company as a digital marketing specialist, with a specific focus on demand generation. She has natural curiosity to learn about changing market trends and consumer needs, and is passionate about using technology and empathy to leave a lasting impact and further society.
Outside of work, she enjoys hiking, cooking, spending time with her loved ones, and challenging herself to step outside of her comfort zone – through travel, physical activity, or otherwise.