Tom is an associate partner based in Shanghai. He specializes in developing consumer-led growth strategy and brand transformation to help multinational corporations and local enterprises win in the ever-evolving China market. He uniquely brings over eight years of consulting experience from the digital sector.
Tom believes unlocking personal and organizational potential depends on the ability to blend different perspectives. In search of perspectives, he has lived across North America, Asia and China, and led some of our most analytical projects as well as creative work at Prophet. In the same spirit, Tom ventured into China’s BAT world, by working as a senior strategy & operations expert at Alibaba/Tmall (2019-2020), and advising Tencent as an external consultant.

Expertise Areas

  • Consumer-led Growth
  • Brand Strategy
  • Insights & Analytics

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