Prophet Associate Partner and Creative Director Elaine Fok Joins the Jury for 2024 REBRAND 100® Global Awards

HONG KONG – Elaine Fok, Associate Partner and Creative Director at Prophet was invited to be a juror for the 2024 REBRAND 100® Global Awards. The winners of the 2024 awards are scheduled to be announced in February 2024. 

 “I am deeply passionate about recognizing and celebrating talents, and the transformative power of rebranding,” said Fok, “It’s a privilege to be on the jury board for the 2024 REBRAND 100® Global Awards as it provides an exceptional opportunity to honor the innovation, creativity and strategic thinking behind impactful brand transformations.”  

Since 2004, REBRAND 100® Global Awards has been the first and highly respected global recognition program for effective brand transformations. It celebrates excellence in organizations that devise solutions by integrating smart business strategies with design thinking to achieve their organizational goals. The program is juried by a panel of esteemed, international business, brand and design leaders.  

Fok, an Associate Partner and Creative Director at Prophet, leads the firm’s design discipline in Asia. Raised in Toronto and Hong Kong, her multifaceted design and creative prowess were shaped by these diverse cities. Fascinated by architecture, the shapes, lines, and forms of the pristine skyscrapers in both cities inspired her journey into the world of design. Her broad spectrum of skills ranges across creative thinking, brand creation, UX/UI, and transitioning from print to interactive designs. She attributes her versatility to a strong branding agency background and a steep learning curve from the unconventional career path.  

With her craftsmanship, creativity and passion, Fok has worked with a wide range of clients to help bring their brands to life. Her client portfolio includes AB InBev, Blackstone, BOE, Emaar Properties, KEF, Keyestone Properties, Kowloon Dairy, Manulife, MetLife, Midea, MB Bank, New World Group, Olam Agri, QT Hotels, St. Regis, Temasek, The Economist and Vantage.  

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