Prophet Associate Partner and Creative Director Elaine Fok Joins the Jury for 2024 REBRAND 100® Global Awards

January 22, 2024

HONG KONG – Elaine Fok, Associate Partner and Creative Director at Prophet was invited to be a juror for the 2024 REBRAND 100® Global Awards. The winners of the 2024 awards are scheduled to be announced in February 2024. 

 “I am deeply passionate about recognizing and celebrating talents, and the transformative power of rebranding,” said Fok, “It’s a privilege to be on the jury board for the 2024 REBRAND 100® Global Awards as it provides an exceptional opportunity to honor the innovation, creativity and strategic thinking behind impactful brand transformations.”  

Since 2004, REBRAND 100® Global Awards has been the first and highly respected global recognition program for effective brand transformations. It celebrates excellence in organizations that devise solutions by integrating smart business strategies with design thinking to achieve their organizational goals. The program is juried by a panel of esteemed, international business, brand and design leaders.  

Fok, an Associate Partner and Creative Director at Prophet, leads the firm’s design discipline in Asia. Raised in Toronto and Hong Kong, her multifaceted design and creative prowess were shaped by these diverse cities. Fascinated by architecture, the shapes, lines, and forms of the pristine skyscrapers in both cities inspired her journey into the world of design. Her broad spectrum of skills ranges across creative thinking, brand creation, UX/UI, and transitioning from print to interactive designs. She attributes her versatility to a strong branding agency background and a steep learning curve from the unconventional career path.  

With her craftsmanship, creativity and passion, Fok has worked with a wide range of clients to help bring their brands to life. Her client portfolio includes AB InBev, Blackstone, BOE, Emaar Properties, KEF, Keyestone Properties, Kowloon Dairy, Manulife, MetLife, Midea, MB Bank, New World Group, Olam Agri, QT Hotels, St. Regis, Temasek, The Economist and Vantage.  

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and 600+ strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

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