The Importance of Brand Relevance for Healthcare Organisations

From distinctive inspiration to relentless pragmatism, our relevance research offers healthcare insights.

2 min

Why is Brand Relevance Important to Healthcare Organisations?

Healthcare organisations are struggling to keep their finger on the relevance pulse. Results from the Prophet Brand Relevance Index® show that the NHS and other healthcare providers are lacking in the innovation stakes and are falling behind when it comes to aspects of the patient experience. Fred Geyer, Senior Partner at Prophet, offers advice on where these organisations should be focusing their efforts in order to drive relevance and unlock business growth.

Learn more about how to develop brand relevance as a healthcare organization by consistently improving upon patient experience.