The Business of Marketing

Summary

In a bonus episode of AdWeek’s podcast, The Business of Marketing, Senior Partners and co-leads of Prophet’s Marketing & Sales practice Mat Zucker and David Novak discuss their latest global research report, “Brand & Demand Marketing: A Love Story,” with host Toby Daniels.  

Stream the full podcast recording to learn how the most effective organizations build integrated marketing organizations that balance brand and demand marketing and drive uncommon growth.

Stream the episode on Spotify, Apple, Amazon or check it out on AdWeek.

You can also download the full research report, Brand & Demand Marketing: A Love Story, here.