WEBCAST
Webinar Replay – Jumpstart Your Marketing Planning: Doing More With Less
As marketers look to close the year strong and head into 2024 planning, we’ve identified seven critical steps marketing organizations should take to inform next year’s planning.
55 min
Summary
Drawing from insights found in Prophet’s recent report, “Marketers’ 2023 and 2024 Planning Do-More-With-Bootcamp”, hosts Kate Price and Mat Zucker along with panelists Chris Rector, Chief Marketing Officer at GAF Roofing, Lisa Bialecki, Vice President of Marketing & Demand at Rust-Oleum and Leigh Huther, Vice President of Marketing at Trane Technologies share how they effectively balance brand and demand marketing agendas with constrained resources.
Listen to the webinar replay for the seven steps marketing organizations should apply to your 2024 marketing planning and for actionable ideas you can take back to your team.