Brand and Demand: A Love Story

New research coming soon. Pre-register to receive a copy of the report. 

The tension between short-term revenue demand and long-term brand development is top of mind for today’s marketing leaders.  

In 2022, Prophet published our breakthrough research report, Brand and Demand: A Love Story, which explored the need for a balanced approach to both brand and demand marketing. Rooted in quantitative and qualitative data, it was among our most downloaded reports in history and catapulted 100s of conversations with clients as well as landing on the cover of AMA’s Marketing Magazine. 

In the coming weeks, we will continue the conversation with an updated report, with insights and best practices from over 300 senior marketing leaders, about how to effectively integrate brand and demand marketing to power sustainable growth. Thank you to WARC and the ANA for your partnership in this effort. 

Pre-register to receive a free copy today. 

Brand and Demand: Getting the Balance Right

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You’re all set! We will send you a copy of our new brand and demand research when it becomes available.

In the meantime, please get in touch if you have questions about how to balance brand and demand investments at your organization.

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