RESEARCH

The Multiplier Effect: A CMO’s Guide to Brand-Building in the Performance Era

Research from WARC, Prophet, Bera.ai, System1 and Analytic Partners that reveals how advertisers are missing significant revenue-generating opportunities.

We are excited to introduce a new WARC research report, “The Multiplier Effect: A CMO’s Guide to Brand-Building in the Performance Era” that Prophet contributed to in partnership with experts from Analytic Partners, BERA.ai and System1. The report is based on data and insights from this first-of-its kind coalition to highlight why it’s critical to get balance between brand and performance marketing investment right – or risk leaving revenue-generating opportunities on the table. Download a free copy today.  

Infused with data and insights from our report “Brand and Demand: Marketing’s Greatest Love Story” this research explores the gap in how companies approach advertising: the silos between brand and performance across creative, media, budgeting and measurement. 

Through our data and analysis, we found that the strongest returns from advertising investment come from using brand equity as an accelerant for commercial performance. By fully integrating this investment in brand equity with performance tactics, you can unlock growth and maximize the return on your spend. 

Read this report if you are a marketing or business leader looking to build brand equity and turn your performance marketing into a high-impact growth driver.  

Download Report


FINAL THOUGHTS

Today’s marketers are under increasing pressure to deliver measurable value from their investments. We empower CMOs to build marketing organizations that not only meet these demands but also drive uncommon growth. Get in touch with our team for help developing holistic marketing strategies that integrate sustained brand and demand investment to create and deliver value.  

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