Designing Experiences for the Next Frontier in Commercial Banking 

This is part 2 in a 3-part series on driving relevance and growth in commercial banking. 

For more on the challenges facing commercial banks, read Part 1: Bridging Brand and Demand: How to Unlock Competitive Advantage in Commercial Banking. 

Commercial Banking is at a Tipping Point 

Client expectations are rising faster than most banks can keep up. In a world of shrinking margins and nonstop disruption, fast transactions and solid service aren’t enough. 

Today’s commercial clients want real-time visibility, personalized digital experiences, and strategic partnership—and they’re measuring you against top B2C experiences. 

It’s no longer about incremental improvements. The banks that thrive will be those that reimagine how they deliver value at every touchpoint. 

Five New Realities Reshaping the Commercial Banking Experience 

1. Boundaryless Banking – Platforms, ecosystems and partnerships are rewriting the rules of engagement. 
2. AI is the New Infrastructure – Intelligent systems are now core to personalized service, risk analysis and growth. 
3. The End of Back-Office Onboarding – Client onboarding must be seamless, digital and immediate. 
4. Research Is a Blind Spot – Commercial insights must go beyond surface-level segmentation. 
5. Exponential Risk – New threats demand faster, more transparent responses—and stronger client trust.

Read this report to learn what leading commercial banks are doing differently and the three key principles they are adopting to stay relevant. If your bank is serious about relevance, growth and differentiation in a platform-driven world, this report is your roadmap. 

Download the full report to explore the five new realities and how to lead with experience.