Scaling AI Adoption from the Inside Out

At Prophet, we’ve been exploring AI’s potential for some time—experimenting, building and learning across teams. But our biggest leap forward didn’t come from a new tool or top-down policy. It came from a collective shift in focus. 

Earlier this year, we hit pause across all 15 global offices to host our AI Learning Jam—a firmwide sprint designed to upskill, energize and unlock new ideas. We brought in outside experts, spotlighted internal pioneers already integrating AI into their work, and carved out time for hands-on experimentation. Teams tackled real client challenges using AI—and the momentum was immediate. 

Feedback from the event was among the strongest we’ve seen for a firmwide initiative. But more powerful than any metric was what it set in motion. 

We followed it with our first AI Demo Day, inviting submissions in three categories: 

• How we’re using AI to enhance current work 
• How we’re guiding clients on AI strategy 
• How we’re building AI products and solutions 

Twenty demos. Ten teams were selected to present to our executive leadership. The range of use cases was eye-opening—from custom GPTs that accelerate insights and storytelling, to AI-powered tools that generate consulting outputs, to strategic frameworks helping clients define their AI vision. We carefully considered the potential for each demo and recognized the top contributors. We are now scaling these solutions firmwide. 

One team reported a 90% time savings on market mapping tasks—freeing them to focus on strategic thinking and creativity. Another team doubled their content output using a custom GPT trained on a specific tone of voice. 

Our focus on AI solutions isn’t a one-off initiative. It’s a cultural shift—and we’re seeing it in the data. The number of custom GPTs built internally has grown exponentially. 

We’re also applying our own Human-Centered Transformation Model to this journey: 

• MIND — Enable: The AI Learning Jam built foundational knowledge and shared capabilities across the firm. 
• SOUL — Motivate: AI Demo Day showcased what’s possible and celebrated early wins. 
• BODY — Direct: We’ve embedded AI into competencies and workflows, launched a Center of Excellence and built infrastructure to support scale.