Alice Guizol

Alice is a London-based Associate Partner with over a decade of experience at Prophet, helping organizations deliver lasting transformation. She works with leaders to clarify purpose, develop brand strategy, and build cultures that translate ambition into measurable results.

Grounded in a deep interest in human behavior, Alice focuses on the role of culture and leadership in driving performance. She recently strengthened this perspective by earning an Executive Master’s in Behavioral Science from the London School of Economics.

Alice works with global clients across industrial, insurance, and consumer goods sectors, leading brand and cultural change programs. By aligning leadership, customer, and employee experiences around a clear strategic vision, she helps organizations navigate complexity and embed change that endures.

Expertise Areas

• Brand
• Growth