Andreas is a former Partner in our Berlin office with more than 25 years of experience in senior marketing positions as well as strategy consulting. He has lived and worked in both Europe and the US and has helped many iconic brands to generate profitable growth. After starting a career in FMCG, Andreas has later developed a focus on B2B marketing issues in technology driven categories like medical and scientific equipment, industrial goods, telecom and many others.
Examples of successfully completed consulting assignments led by Andreas include brand strategy development, market entry strategies, M&A projects including PMI, organizational transformation, and long-term growth strategies. Andreas has worked in categories like Financial Services, Travel and Leisure, Healthcare, Energy and Automotive, anywhere from Asia, Middle East, North America to Europe.
Former employers include Unilever, ATKearney and Gemini. Most recently, Andreas was the Head of Brand for Zeiss Group plus the CMO of one business unit at Zeiss, the global technology leader in optics and optoelectronics.