Brand Portfolio & Architecture
Brand portfolios often require rebalancing, with the goal of having as few brands as possible to drive efficiency and as many as needed to power growth. Brand architecture–the relationship and linkages between brands and offers within the portfolio–can be just as fluid.
Whether due to mergers, acquisitions, new product launches or growth goals, we help clients redefine the demand landscape, including the total addressable market to achieve long-term growth ambitions.
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