EXPERT PROFILE

Andres Nicholls

Senior Partner, Chief Creative Officer
New York

Andres is the Chief Creative Officer at Prophet, shaping the firm’s global creative vision and championing bold, insight-led storytelling that drives strategic impact. With over 25 years of experience across industries and markets, he blends the power of creativity with the rigor of brand strategy to help some of the world’s most iconic companies craft narratives that build relevance, emotion, and differentiation. His client portfolio includes AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, and UBS.

At the core of Andres’s approach is a belief that creativity is not just about expression—it’s a critical tool for solving complex business challenges. He leads teams to connect brand purpose with customer experience, translating insights into compelling ideas that resonate across channels and cultures.

Before joining Prophet, Andres was a design partner at Lippincott, where he led transformative brand programs for organizations such as The Art Institute of Chicago, Citibank, Citizens Bank, Gore-Tex, RadioShack, Walmart, Vale, Samsung, and Taca Airlines—always with a strategic lens on story and impact.

Originally trained as an architect in Colombia, Andres began his career designing physical environments before expanding into brand experience and retail strategy. At Interbrand, he served as a Design Director for the environmental design group, where he merged architectural thinking with brand storytelling to shape immersive experiences that drive connection and loyalty.

A frequent traveler and sought-after keynote speaker, Andres brings global perspective and boundless curiosity to every engagement. Whether collaborating with clients or inspiring Prophet’s creative studios around the world, he is passionate about unlocking the full potential of brands through strategic creativity and purposeful storytelling.

When he’s not working, you’ll find him with the two loves of his life: his family—and his 40-year-old car.

He holds a B.A. in Architecture and Urban Planning from Universidad Pontificia Bolivariana in Medellín, Colombia.

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