Layla Keramat is Partner, Experience + Innovation EMEA with 25+ years’ experience defining and designing innovative solutions with her teams.

With a human centered design approach, Layla draws inspiration from challenging our current experiences towards shaping futures where we contribute to an economy protecting our resources and deeply caring for all.

Layla designs complex systems of service and product for connected car, electric & future mobility, future learning, telcos, IoT (at home and industry), and future cities for clients such as BMW, Volkswagen, IKEA, China UnionPay, Deutsche Telekom, AT&T, o2 Telefonica, Saudi Telekom, Samsung, Siemens, General Electric, 9/11 Memorial Museum, and other leading brands and startups.

Her programs have been successfully brought to markets across the US, Europe, Middle East, and China. Layla has spoken recently on these topics at the Business Design Talks Gdynia, InnoTrans Berlin (on the future of mobility), TU München, University of St. Gallen, Lucerne University, NYU Museum Studies Master’s Program, is Jury member of the ADCE, as well as served as Jury UX Awards and Adjunct Professor at the School of Visual Arts in New York.

Born in Frankfurt, and equally at home in New York, Layla is based in Germany where she leads a multi-disciplinary team.

“Optimism is a strategy for making a better future. Because unless you believe that the future can be better, it’s unlikely you will step up and take responsibility for making it so. If you assume that there’s no hope, you guarantee that there will be no hope. If you assume that there is an instinct for freedom, there are opportunities to change things, there’s a chance you may contribute to making a better world. The choice is yours.”

Noam Chomsky

Awards & Achievements

  • Design Preis der Bundesrepublik Deutschland
  • iF Communication
  • Deutscher Design Club
  • One Show Interactive
  • Annual Multimedia Award
  • Grimme Award Nominee
  • Deutscher Multimedia-Award
  • Eurobestlive
  • New York Festivals
  • WebAward
  • Outstanding Website USA
  • Internationaler Medien Preis
  • Eyes & Ears of Europe
  • MKN-Awards
  • and more

Expertise Areas

  • Digital Transformation
  • Design
  • Customer Experience
  • Innovation Strategy
  • UX Design
  • IoT
  • Product and Service Design
  • Multidisciplinary Work

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