Lily Peleg

Lily is a partner in Prophet’s New York office and co-leads the firm’s Strategy discipline. She brings deep expertise in leveraging customer and market insights to shape bold brand and go-to-market strategies that drive measurable growth.

Known for her analytical rigor, Lily specializes in uncovering actionable insights that inform strategic decision-making across industries including telecom, financial services, technology, professional services, and manufacturing & industrials — particularly in businesses with highly distributed service models and complex, often intermediated ecosystems. She also works closely with private capital and public companies following M&A events to accelerate value creation—translating the deal thesis into a compelling value narrative, readying the brand and demand engine within Marketing organizations, and enabling cross-sell through enhanced sales tools and selling motions.

Before joining Prophet, Lily held roles at American Express, where she developed marketing strategies, partnerships, and cardmember experiences to deepen engagement and loyalty. She holds a B.A. from Stanford University and an M.B.A. from Columbia Business School.