Lily is an associate partner at Prophet in Singapore. As a consultant with over eight years of experience, she specializes in customer-led growth strategy, with extensive practice in helping companies capture growth opportunities with data-driven consumer insights and actionable solutions.
At Prophet, Lily has led large client initiatives across China, SEA and the rest of APAC, covering consumer segmentation and value propositions, growth opportunities and activation, insight-driven customer experiences, consumer-based brand solutions and business transformation in the digital world.
Lily’s industry experience includes retail, life insurance, healthcare, financial services, consumer goods, and hospitality. Key clients include Samsung, emart, MetLife, Pictet, Pepsi Co., Marriott International and TCL Group.
Prior to joining Prophet, Lily worked as a consultant at PricewaterhouseCoopers Consulting Practice, where she had a primary focus on business planning, strategic market entry, and consumer insight analytics. Key clients include Huawei, HP and Cathay Pacific Airways.
Lily received a first honor BBA in Marketing and Applied Mathematics from the Hong Kong Polytechnic University.