Monica El-Hassan

Monica is the Vice President of Media based in Prophet’s Austin office. She oversees the performance media practice, leading a team of strategists and digital specialists to create meaningful customer connections that lead to uncommon growth.

Her goal is to achieve immediate business impact for clients, powered by technology and data. That means stepping out of the media silo, collaborating with creative, experience and martech colleagues to build genuinely holistic ecosystems. And using AI, she finds the best measurement and optimization opportunities, carefully supporting business goals.

Her background includes more than ten years at IPG’s Initiative Media in New York and key roles at agencies in Texas. She’s worked with clients in multiple industries, especially DTC/e-commerce, financial services, consumer tech and B2B.

Monica earned a double B.A. in advertising and marketing from Syracuse University. And she’s a proud dog mom to Bonnie, her sweet Pitweiler rescue pup.