Salma Madi

Salma Madi is a Senior Associate in Strategy at Prophet's Dubai office, specializing in brand and growth strategy, customer experience, and organizational transformation for leading private and public sector organizations across the GCC and MENA region. She has contributed to Prophet's Catalysts research series for the past two years, helping analyze how emerging technologies and changing workforce dynamics are reshaping culture and employee experience.

Salma holds a Bachelor of Science in Business Administration from UC Berkeley, with a concentration in Consumer Behavior and a minor in Education Policy.