Yang Yu

Yang is an senior associate in Prophet’s Shanghai office. Consumer goods, hospitality and healthcare are her passions. She is aspirational in building impactful brands and customer experience, and helping brands to grow.

Yang has worked with clients across industries, including personal electronics, Internet and hospitality. Some of major clients are ASUS, Tuhu, and AKYN Hotel Group. Her project experience includes brand positioning, brand value proposition, brand architecture.

Prior to joining Prophet, Yang interned as a brand strategist at the Lippincott, where she participated in multiple brand strategy projects with clients across a wide range of industries, such as Acura, ZS Consulting, and Santak. Yang also interned at Accenture as a management consulting intern, and helped multiple clients from energy industry. In addition, Yang co-founded a wardrobe management app in London.

Yang holds a master degree from Imperial College Business School and a bachelor’s degree from Rotman School of Management, University of Toronto.