Designing an experience strategy to help a nonprofit enable its global expansion
Change Please is a coffee company that supports individuals that are homeless by hiring and training them to become baristas. The charity provides the living wage, housing and therapy and devotes 100% of the profits to ending homelessness.
The brand is already well-established in the U.K., with close to 60 coffee stores and plans on expanding into multiple markets as the number of trained and employed baristas continues to grow. Amid plans for global expansion, the charity was intent on finding the best path to uncommon growth at a pivotal moment.
It needed help creating design assets that would drive the brand forward and an experience strategy that is unique and consistent.
Prophet and Change Please used co-creation workshops to brainstorm and collaborate on ways the charity could bring its unique heritage to life, using fun and informal visual story representations.
We focused on new approaches for core journey phases for digital and offline touchpoints. This included a unique unboxing experience to help customers learn about the mission at home. We also created an iconographic narrative of the brand story using a tangible and engaging journey map to use in its cafes.
Our holistic playbook includes 40 concepts to improve the overall brand and experience. We focused primarily on three core areas: design updates and advice, social media guidance and experience ideation.
Change Please is testing these new experiences in stores and across digital touchpoints. It is rolling out the design assets in cafes across the U.K., as well as incorporating Prophet’s concepts into global growth efforts. Most importantly, people are learning more about this ambitious organization wherever they drink their coffee.
Through Prophet’s pro-bono program, Propheteers lend their expertise to a select group of nonprofits, helping them achieve remarkable results. If you or a nonprofit you know is interested in working with us, reach out today.