Growth

CASE STUDY

Ampacity

Modernizing a clean energy brand to accelerate growth—and the industry 

Challenge

Ampacity, formerly RPCS, had established its reputation in the clean energy space as a value-added, end-to-end distributor of single-axis solar tracking systems for utilities and EPC developers looking to stand up solar farms. Though very successful in its niche, Ampacity’s growth was constrained by the size and structure of its core market. Between a recent change in ownership, newly expanded product and service offerings, and an ambitious vision for serving the broader energy transition, Ampacity was at an inflection point. 

Seeking to solidify its leadership position, capitalize on its newly expanded solution set, reach new market segments, and better enable its growth ambitions, the business turned to Prophet to create a stand-out brand positioning, new name, and visual and verbal expression that could build on their existing strengths while generating awareness and adoption of their full suite of capabilities. 

Solution

Prophet immersed in the landscape of Ampacity’s legacy offering of solar tracking systems as well as its new electrical solutions, conducting in-depth qualitative stakeholder interviews, auditing the current brand and its competitors and talking to the business’s industry partners and customers. Through this exploration, we surfaced insights into the changing needs of the utilities and developers who comprise their audiences, learning that these segments view Ampacity truly as a “unicorn” in the industry that routinely went above and beyond to meet any solar energy challenge, from design engineering and procurement, through kitting and installation—with precision and accuracy.  

This end-to-end expertise, combined with a can-do sense of partnership and commitment to managing every aspect of planning, kitting, shipping, warehousing, delivering and installing solar trackers and electrical products led us to zero in on the unique way Ampacity not just enables but propels its customers and partners. We crystallized this unique value proposition into a bold, energetic, and differentiating positioning as a clean energy accelerator. 

Through an iterative and rigorous process, Prophet also helped the brand land on a new name– Ampacity. A word that means the maximum amount of electrical current a conductor can safely carry, it signals the category while reflecting the company’s dynamism, can-do partnership, and future-forward sustainability.  

Prophet also developed an energetic, savvy brand voice and modular, flexible messaging to enable compelling and strategic storytelling across audiences and touchpoints. In parallel, Prophet delivered an entirely new visual system designed to break through the noise and sameness of the renewable energy space. Taking a boldly differentiated approach, we developed a new logo, a vibrant and unexpected color palette,  new typography, photography and iconography guidelines for execution.  

Finally, Prophet led the activation of the new brand, refreshing the website and creating new marketing and sales enablement assets that Ampacity rolled out in early 2025.  

Results

With a dynamic new brand, name and identity, along with vibrantly designed assets and sales enablement tools, Ampacity is now credibly positioned to lead the industry, attract new audiences and enable their business ambitions. Internally, the refreshed brand is generating new excitement and cohesion as its teams rally around the new strategy and expression. Externally, Ampacity’s new brand has been well-received by customers and partners, with senior leaders anticipating the rebrand will enable them to significantly increase in size and scale over the next two to three years. 

“We have grown a niche solar equipment business into a powerful distribution platform fueled by product expertise, partnership with customers, and a tireless commitment to doing right by construction crews in the field. Our whole team is fired up to add more momentum than ever to the energy transition under the Ampacity brand.”

Eben Russell
Founder and President, Ampacity

CASE STUDY

Showmax

Helping a streaming partnership re-launch their platform across Africa

Challenge

Showmax, a joint venture between South African broadcaster MultiChoice Group, Comcast and NBCUniversal, aimed to relaunch its streaming service across multiple African markets. To succeed, Showmax needed a comprehensive strategy that addressed Africa’s unique market dynamics, including its burgeoning youth population and strong demand for local content. The partnership needed to expand regional and international programming and sports like the English Premier League, while offering affordable, mobile-friendly plans that leveraged advanced streaming technology. 

Solutions

Our goal was to support Showmax’s leadership in organizing the launch program and managing relationships with many partners. This involved delivering market-backed insights and identifying risks to inform the optimal timing and strategy for launching in each key territory.   

We began with extensive research, focusing on content preferences, product features, payment journey and marketing factors. Collaborating with local stakeholders, we conducted data analysis and identified strategic priorities and presented these findings to C-suite decision-makers and regional leaders.  

By combining quantitative data on viewing habits with qualitative insights from local market intelligence, we provided a holistic, market-by-market view of the key success factors. This framework helped the launch teams set clear priorities, define clear targets and develop actionable strategies.   

In addition to establishing launch-team rituals and managing the end-to-end roadmap for the February marketing debut, Prophet created a robust assessment framework for ongoing market analysis and adaption.   

Results

Prophet has delivered this approach in four major African markets – South Africa, Nigeria, Kenya and Tanzania – with a view to continuing this go-to-market expansion work across the rest of the continent.  

By the end of the launch quarter, Showmax achieved significant milestones, relaunching across 44 markets in sub-Saharan Africa. Showmax migrated almost 100% of the eligible customer base to the new Showmax platform, and 88% of those migrated had reactivated their accounts in the seven weeks to year-end. Showmax enjoyed record growth in the month of March 2024.

The launch also introduced a range of successful payment types and bundles tailored to different user groups in South Africa, Kenya and Nigeria.   

This strategic entry enhanced Showmax’s market visibility and effectively positioned it against competitors like Netflix and Disney.  

“Prophet and Showmax share a common belief in the critical role of audience-centricity. This meant we had the insights we needed to build a holistic launch strategy focused on innovative content development, relevant bundles and user-friendly payment. These frameworks will help us further differentiate our approach to winning audiences and powering our growth in each of our African markets .”

Nazeer Wadee
Chief Financial Officer

CASE STUDY

International Health Partners

Reimagining a software system to drive growth and global impact

Challenge

International Health Partners (IHP) is a global NGO committed to providing quality, long-dated medicines to disaster-hit and vulnerable communities worldwide, regardless of location or demographic.​ In pursuit of this mission, IHP developed Boaz, a cutting-edge product donations management software designed to enhance efficiency and compliance in the donations process. However, IHP encountered a significant challenge in actualizing its growth ambition for Boaz. Seeking to transform the software into a driver for expanding global access to medicines and generating a sustainable revenue stream, IHP sought assistance from Prophet.

Solutions

With a multidisciplinary team, Prophet set to work to support Boaz’s growth ambition focusing on brand enhancement, user experience refinement and operating model optimization.    

Collaborating closely with the IHP team, we conducted a strategic review of Boaz’s brand and user experience, with the aim of elevating its customer journey to a premium, scalable level while ensuring operational sustainability. This involved the development of a comprehensive Boaz customer experience map, meticulously detailing each step of the user journey. Through iterative testing and refinement with Boaz users, we ensured that every interaction with the platform was intuitive, efficient and aligned with IHP’s mission.

We then crafted four distinct brand territories, leveraging Boaz’s strengths and unique differentiators to create a compelling brand positioning statement that effectively captured its purpose and promise. This involved communicating Boaz’s impact, engaging Corporate Social Responsibility (CSR) and Environment, Sustainability and Governance (ESG) teams and maintaining visual cohesion with the overarching IHP brand.

Moreover, we equipped the IHP team with the operational organization setup necessary to bring Boaz’s vision to life. Through capability assessments, a detailed 5-year roadmap and financial modelling, we provided actionable insights to guide Boaz’s growth trajectory and ensure long-term success.  

Results

Armed with the expertise and resources provided by Prophet, the IHP team seamlessly integrated Boaz into their operations, utilizing the materials and support across various initiatives, from sales pitches to committee budget reviews. Boaz’s webpage is also now live, marking a significant milestone in their journey towards expanding global access to medicines. 

Client Testimonial

“The comprehensive support provided by Prophet, spanning from the brand guidelines to pitch formulation and customer journey mapping, has left us with a clear roadmap for our next steps. We now have a solid foundation and actionable insights to drive Boaz forward and maximize its potential.”

Colleen Harrison-Dodds
Director of Compliance and SaaS at International Health Partners

CASE STUDY

Josun Hotels & Resorts

Creating a winning brand portfolio strategy

Background

Established in 1914, Josun Hotel has become an exemplary hospitality brand, transforming into the current Josun Hotels & Resorts while maintaining its original “First & Best” mentality. 

In a market where new entrants have raised the bar on hospitality, Josun Hotels & Resorts wanted to position its brands at the forefront of hospitality experiences in South Korea. Prophet worked closely with Josun to create an independent portfolio of brands, each targeting different consumer groups.

Approach

Prophet helped Josun Hotels & Resorts define a winning brand portfolio that captures distinct opportunities in the Korean travel market, with clearly defined roles and relationships for each of their hospitality brands. Understanding that each hospitality brand needs to meet the unique needs of Josun’s varied audiences, fresh insights were uncovered to define distinctive concepts for each brand. Through extensive research, expert interviews and in-depth audits, we created a hybrid brand architecture with a series of flagship brands with reimagined concepts appealing to different target audiences in Korea. 

Each hotel brand is tied to its unique idea, name and story that delivers a hospitality experience like no other. L’Escape was born for those who wish to get away from reality and create their own dreams and fantasies, a true Parisian escape in the heart of Seoul. Gravity was created to become a thriving social hub for Millennials, a center of gravity in the community to foster creativity, collaboration and inspiration that blends work and play together. Combining Josun’s legacy with fresh modernity, Grand Josun reflects a refined sensibility for premium customer experiences while catering to families. Lastly, Josun Palace represents the group’s highest-grade luxury offering, encapsulating the key essence of the hotel’s heritage and appealing to “The Cultured Connoisseur.”

We brought the different brand strategies to life by carefully crafting distinctive visual identities for each hotel. We also developed complete branding concepts for some of the food and beverage offerings within the hotels. 

Impact

The four new hotel offerings by Josun Hotels & Resorts – L’Escape, Gravity, Grand Josun and Josun Palace – were subsequently launched between 2018 and 2021 to great success. The optimized portfolio and architecture strategy maximized revenues across the brands and serves as a growth engine for the group, unlocking new possibilities in its journey to become a global hospitality brand.  

Our work with Josun Hotels & Resorts received critical acclaim including multiple awards from Transform Magazine’s Transform Awards Asia [1][2][3].

L’ESCAPE

Creating a Parisian escape in the heart of Seoul

SEE OUR WORK

GRAVITY

From hotel to Millennial experience hub

SEE OUR WORK

GRAND JOSUN

Extending the Josun heritage to create a premium hotel brand for families

SEE OUR WORK

JOSUN PALACE

Creating a luxurious hotel brand under a winning portfolio

SEE OUR WORK

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CASE STUDY

Mineral

Helping a stealth-mode X project “graduate” into a stand-alone Alphabet company 

Challenge

To discover more about the magic of Mineral, visit their website.

Mineral is developing artificial intelligence that can transform agricultural data into understanding to increase the resilience of the planet’s food production systems. Founded in 2017 as a bet within Alphabet’s X, the “moonshot factory,” Mineral had a planet-sized ambition and the technology and talent to get there. It also needed a partner to help them craft the market presence needed to launch—and grow—as a stand-alone company. 

Mineral chose Prophet as its end-to-end partner to launch a brand to represent Alphabet’s commitment to sustainable agriculture. In January 2023, Mineral successfully “graduated” as a stand-alone company and is already making an impact on the food system humankind needs to survive. 

The stakes couldn’t be higher. If humanity doesn’t change how we produce food, then, by 2050, feeding the population will clear most of the world’s remaining forests and push the earth’s temperature past its 1.5°C warming limit. But innovating farming practices to be more resilient and ensure our planet can provide for lifetimes to come is complex. The diversity of the ag value chain and its industry practices have not been data-rich nor shared across silos—let alone globally—for the last century. The agriculture industry is at a juncture where data-informed decision-making is required to innovate key efforts like traceability and demand forecasting. 

Solutions

  • Mineral is reimagining how food is produced more resiliently and sustainably by turning a world’s worth of agricultural data into new understanding.  

They’re working relentlessly with partners across the ag value chain to enable every farmer, researcher, crop breeder, and advisor to overcome the challenges they face, and build a more productive food system—together.  

“Mineral’s ambition is not about adding technology to agriculture. It’s about helping adapt the agriculture system to a changing climate and switch to a more sustainable path. We’re doing so by leveraging AI to deeply understand the plant world and unlock the possibilities of embracing complexity.”

Elliott Grant, Chief Executive Officer, Mineral 

Mineral is unique: while within the Alphabet ecosystem, it has the freedom to navigate the realities of being an early-stage company. It has the permission to build boldly, from the ground-up. 

In addition to a strong brand, to show up in the world as an independent Alphabet company, Mineral needed a modern marketing organization to drive momentum and, ultimately, commercial success. Prophet helped Mineral leadership drive a stake in the ground—navigating through the foundational commercial realities of launching a business. 

“Prophet helped us lay the brand foundation to mature from experimentation to commercialization and share with the world who Mineral really is. Prophet quickly diagnosed our brand needs, our in-market ambition, and the road that would get us there. They not only asked the right questions about our go-to-market approach, they also weren’t afraid to iterate with us; Prophet felt like an extension of our team.”

Elliott Grant

Prophet kicked off in March 2022 with a “graduation” checklist, which included building the business, brand, and marketing foundations to define, position, and externalize themselves to partners across the ag value chain and the world: 

  • Developing a thoughtful business strategy and visual and verbal brand, rooted in research to uncover key industry and customer insights to determine how best to position Mineral in the AgTech space. 
  • Externalizing the brand, mission, and vision on internal and external channels, including Alphabet-internal announcements and spotlights at high-profile events. 
  • Identifying and integrating the tech stack required to stand-up, design, and operationalize owned digital channels as they scale. 

“There are nuances of being an Alphabet company. Prophet took a true partnership approach to helping us navigate our launch strategy and execution, which required flexibility and a willingness to take feedback and adapt to our needs. After only a few weeks, the Prophet team had a firm grasp of who we were and who we aspired to be. They cleared the way for us and were patient every step of the way.”

Megan Fallon, Marketing Lead, Mineral

Throughout the partnership, Mineral realized they would need so much more to achieve their goals, which included: 

1. Co-developing and co-authoring a rich pipeline of content with various business area leaders to continuously position Mineral as a reputable thought leader in ag. 

2. Building muscles across the full commercial spectrum (e.g., developing multi-purpose sales materials for marketing teams and business development teams). 

3. Supporting product teams with market-facing customer knowledge to inform portfolio strategy and feature development decisions.

“Prophet has shown aptitude not only for delivering brand and marketing assets, but also for helping our teams build the muscles required to grow and run the commercial side of our business.”  

Megan Fallon

Results

Together, we crafted a business and brand identity that embraces the complexity of our agriculture ecosystems and showcases how Mineral’s breakthrough technology can create a more sustainable and productive food production system for our future. 

“As our product portfolio matures, our Mineral x Prophet team continues to add value through sourcing customer insights that inform commercial and product decisions.”

Elliott Grant

Beyond graduation, Mineral continues to work with Prophet in its first year: prioritizing joint product-commercial goals, executing in-market activations, co-authoring content strategy (incl. thought leadership), conducting market-back research, and enhancing website features—all in close partnership with teams on the ground to reflect pivots as the company tests, learns, and grows.

Impact

+7k

impression in the first 24 hours

10

press articles published on graduation day alone

+7%

engagement rate on first post (vs. -2% benchmark)

Client Testimonial

“Our relationship with Prophet has continued to evolve alongside the progression and positioning of our business in market. The team deeply understands what we are trying to do—and are so passionate about it. We’ve been fortunate to have them.”

Megan Fallon
Marketing Lead, Mineral

CASE STUDY

ASUS

Defining a compelling ESG story to lead a sustainable future 

Challenge

ASUS is a leading technology manufacturer that has set an ambitious sustainability goal to achieve 100% renewable energy in global operations centers by 2035. With a focus on creating positive impacts on the environment and society, ASUS has championed data-driven and scientific management methodologies to optimize sustainability practices.  

Having invested heavily into its ESG initiatives over the past few years, ASUS saw an opportunity to better communicate its ESG strategy and success to the market. Prophet partnered with ASUS to create a compelling ESG narrative to demonstrate the tech leader’s strong commitment to sustainability and a better future. 

Solutions

We started by understanding ASUS’s ESG vision and current strategy through in-depth interviews with executives and stakeholders across multiple business units. Our key focus was to better understand ASUS’s underlying strategic motivations and unique competitive edges in ESG. We also conducted audits on how ASUS and other leading technology brands communicate their ESG efforts and identified key trends and best practices to inform future communication strategy.  

Based on internal and external perspectives, we developed three potential creative territories to articulate ASUS’s ESG narrative and crystalized a unique and future-ready ESG narrative that’s deeply rooted in the company’s DNA. The new ESG slogan – “Sustaining an Incredible Future” – underscores ASUS’s commitment to creating shared value for everyone, with reference to its brand essence “In Search of Incredible”. A variety of activation ideas were co-created to guide ASUS’s key divisions in developing future initiatives to underpin its ESG strategy. 

To bring our narrative to life, we transformed the new ESG principles into a comprehensive visual system and flexible key visual. Our core visual pattern concept starts from a single pixel that symbolizes ASUS’s singular focus on technology advancement, and evolved into a grid system that signifies the accumulation of experience to create an incredible future for all stakeholders. A living brand flexible enough to anticipate and solve any environmental needs, representing ASUS’s focused areas for ESG. The color palette comprised of ASUS blue and a fresh teal, balancing contemporary and sophistication. Additionally, we created a comprehensive icon library, including recommendations on how the iconic visual patterns can live and expand with ASUS.  

Results

In January 2023, ASUS hosted an inspiring launch event with its new ESG value proposition , “Sustaining an incredible future,” at the Consumer Electronics Show (CES), sharing with the world its commitment to a sustainable future. The ESG narrative creates a strong and compelling purpose for the tech leader to connect its organization, products and employees. 

Prophet continues to explore new initiatives and activation ideas with ASUS to bring its ESG ambition to life. 

Client Testimonial

“It was a pleasure to partner with Prophet on the journey driving sustainability at ASUS. Prophet’s experts understood deeply the core of ASUS’s DNA and ESG strategy and developed a sophisticated ESG narrative through storytelling and visual expressions. The updated ESG strategy was launched at the CES as the keynote of ASUS’s exhibition with wide attention and acclaims.” 

Eunice Chou
Global Commercial Marketing Head, System Group, ASUS 

CASE STUDY

Change Please

Designing an experience strategy to help a nonprofit enable its global expansion

Challenge

Change Please is a coffee company that supports individuals that are homeless by hiring and training them to become baristas. The charity provides the living wage, housing and therapy and devotes 100% of the profits to ending homelessness.​ 

The brand is already well-established in the U.K., with close to 60 coffee stores and plans on expanding into multiple markets as the number of trained and employed baristas continues to grow. Amid plans for global expansion, the charity was intent on finding the best path to uncommon growth at a pivotal moment. 

It needed help creating design assets that would drive the brand forward and an experience strategy that is unique and consistent. 

Solutions

Prophet and Change Please used co-creation workshops to brainstorm and collaborate on ways the charity could bring its unique heritage to life, using fun and informal visual story representations. 

We focused on new approaches for core journey phases for digital and offline touchpoints. This included a unique unboxing experience to help customers learn about the mission at home. We also created an iconographic narrative of the brand story using a tangible and engaging journey map to use in its cafes. 

Our holistic playbook includes 40 concepts to improve the overall brand and experience. We focused primarily on three core areas: design updates and advice, social media guidance and experience ideation.  

Results

Change Please is testing these new experiences in stores and across digital touchpoints. It is rolling out the design assets in cafes across the U.K., as well as incorporating Prophet’s concepts into global growth efforts. Most importantly, people are learning more about this ambitious organization wherever they drink their coffee.  

Through Prophet’s pro-bono program, Propheteers lend their expertise to a select group of nonprofits, helping them achieve remarkable results. If you or a nonprofit you know is interested in working with us, reach out today.

CASE STUDY

Financial Services Company

Putting customers at the center of an organization’s transformation

Challenge

A large, US financial services company was seeing declining growth in customer acquisition and revenue. Facing key market forces – including shifting consumer behaviors toward greater collaboration and personalization, new threats from fintech entrants and intense competition for top talent – the C-Suite and Board of Directors decided to embark on a complete transformation of the business.

Solutions

Prophet partnered with the company’s CEO, Chief Growth Officer and leadership team to design a transformation agenda that answered a series of strategic questions around:

  • Developing the organization’s purpose-based strategy
  • Prioritizing key markets and target customers
  • Aligning on key products, services and experiences to develop
  • Building the culture and capabilities required to support the transformation

Prophet then created a multi-year, enterprise-wide roadmap that detailed the initiatives necessary to transform multiple parts of the business in parallel. A Transformation Management Office (TMO) was established to enable and accelerate the company’s three-year transformation, largely through quarterly alignment and funding cycles.

While helping manage the transformation, Prophet brought multi-disciplinary teams to help execute the work across business value drivers: Brand & Marketing, People & Organization, Customer Experience, Products & Services, Sales & Distribution, Data & Analytics.  Along the way, Prophet has partnered to build new capabilities and codify processes so the organization can keep transformation momentum in the years to come.

Results

Prophet successfully launched a new brand that established the financial services provider as a leader in the industry. We helped develop a new employee value proposition to recruit top advisors and a new variable annuity product to grow its existing business. Prophet also introduced new revenue streams by helping expand its mutual funds’ presence on third-party platforms and creating a new managed account product – all while targeting and acquiring new buyer segments.

A year into the customer-centric transformation, Prophet is helping drive results such as +5% market awareness, +8% in new business revenue and a 20X increase in new leads.

Impact

5%

increase in market awareness

8%

increase in new business revenue

20x

increase in new leads

CASE STUDY

Cerner Enviza

Launching a real-world data and evidence operating unit into market

Challenge

Cerner realized through its real-world data that it had the ability to make the process of developing lifesaving medicine quicker and more cost-efficient. To further augment its capabilities, it acquired Kantar Health, the healthcare research and consulting solutions division within Kantar Group.

With the combined capabilities of data and real-world evidence expertise, Cerner aspired to enter the market with a new offering that drove collaboration between providers and the pharmaceutical industry to answer complex clinical research questions and to accelerate therapies. Cerner asked Prophet to help support the creation of this new operating unit, which would transform the way care was delivered and improve patient outcomes.

Solutions

Prophet leveraged the assets and reputation of the Cerner brand, while at the same time creating new assets and equities that spoke to its transformative business evolution.

Prophet partnered with key leaders across the organization to integrate the combined capabilities of data and research expertise. Our team worked to develop a new brand that both captured Cerner’s heritage and brand strength while folding in its new capabilities and the unique growth opportunities they presented. The team developed the name Cerner Enviza, a coined word based on ‘envision’ that conveys the remarkable clarity the new operating unit would bring to healthcare’s most important decisions.

In support of the new unit’s purpose, we created a brand identity system with a fresh logo, color palette, photography, iconography and much more. The new brand successfully struck a balance between Cerner’s heritage and its new future in accelerating the discovery and development of therapies.

Results

When Cerner publicly announced its new operating unit, Cerner Enviza, David Feinberg, M.D., President and CEO, looked to the brand’s future and stated, “With Cerner Enviza, we can arm researchers with diverse tools and datasets to help them address these challenges and help change the way we develop and deliver care for our patients.”

From the onset of its entry into the market, the organization had a strong solution for bringing transformative growth to the healthcare industry that will ultimately help achieve better patient outcomes.

“Prophet brought a wealth of information and knowledge that helped clarify the choices of how best to communicate our unique proposition, align our stakeholders and get us to a great solution.”

Dawn Riedel
Former Head of Corporate Marketing

CASE STUDY

Emart

Driving retail growth through customer data strategy

Challenge

Over the past decade, Emart, the leading general merchandise retailer in South Korea, has been on an aggressive format expansion drive to address competitive and regulatory pressures on its core hypermarket business. As they have expanded into new formats and increased their licensed businesses, they have assembled a diverse portfolio of affiliate companies that fit into consumers’ lives in many ways.

With an over 90 percent penetration rate among South Korean shoppers, Emart was looking to improve current customer relationships and spend across all its affiliate businesses to fuel its next wave of growth. Emart needed to gain a deeper understanding of its customers’ needs and preferences, strengthening its ability to deploy a micro-targeted marketing approach. Emart engaged Prophet to define a comprehensive customer data strategy, as well as the roadmap for transforming their businesses to be more data-driven.

Solutions

Prophet defined a customer data strategy with a detailed roadmap of initiatives to help Emart drive impact across the business.

The Prophet team helped Emart uncover revelatory data that helped define new experiences along the customer journey. Then, Prophet identified the capabilities and organization structure needed to manage, analyze and act on these new data insights. Based on our detailed mapping of Emart’s current state and our knowledge of best practices in leading global organizations, we were able to design a future state model for Emart, as well as the roadmap to build the required capabilities and organizational model.

To demonstrate the value of data and justify future investments, we took a large sample of Emart’s existing transactional and CRM data to identify clear behavioral profiles that could be targeted in pilot marketing experiments. We were able to prove that targeted marketing could have an impact on two levels – increasing spending on the targeted category (e.g. increasing spending on health & beauty), as well as increasing total basket size (e.g. how much they spent on their weekly shop overall).

Results

For a duration of 6 months, Prophet supported the Emart team in conducting a series of test and learn marketing experimentations based on customer data insights with continuous proven success in driving business impact. Since then, Emart has established a dedicated team to run targeted marketing at scale as the full organization at Emart is committed to investing in becoming a data-driven company.

Impact

20%

Increase in sales by non-category

15%

increase in sales by targeting in declining categories

10%

increase in sales in key categories

CASE STUDY

MeUndies

Applying consumer insights to fuel the next wave of growth

Challenge

MeUndies, the subscription-based D2C underwear and loungewear company, grew from an idea to a powerhouse brand in the eight years since its launch, having sold over 12 million pairs of underwear to date. While the growing company had a passionate and loyal customer base, they were looking to strategically acquire new customers, while staying true to their brand values and mission of fueling authentic self-expression.

Solutions

Prophet worked with the cross-functional leadership team at MeUndies to develop a holistic profile of the consumer segments in MeUndies’ addressable market across the U.S.

Through this process, we uncovered key insights about which target segments presented the largest growth potential and the best fit to the brand’s unique DNA. Prophet also discovered important findings on how to avoid alienating the existing loyal customer base.

Once the segments and targeting strategy were identified, Prophet worked alongside MeUndies to kick off a cross-functional committee to implement the insights across the brand & marketing strategy, growth/channel strategy, retention, UX/UI, product and analytics teams. Across the organization, the target persona became a focal point in all strategic, technical and metrics-driven conversations. Simultaneously, a segment-typing algorithm was applied to tag both new and existing customers with their segment designation, which then systematically enabled targeted product testing, messaging and digital touchpoint executions.

Results

Based on the insights from the customer journey maps and segmentation, MeUndies finessed their product, marketing, and experience strategies to more effectively drive growth with target customers, resulting in a shift of the media buy budget. After implementing Prophet’s work, MeUndies’ new customer acquisition accelerated in double digits year over year.

CASE STUDY

Moneyfarm

Helping a robo-advisor expand to new markets

Challenge

Moneyfarm, one of Europe’s largest digital wealth management companies, had its sights set on entering the German market. When Allianz Global Investors bought a stake in the robo-advisor, the two companies set plans in motion to launch a new multi-asset product in the local market following demand from digitally-native savers and investors.

Prophet was enlisted to facilitate this expansion and to harvest the potential of Moneyfarm’s move into Germany and beyond.

Solutions

We set to work developing an intuitive way to communicate the benefits of this integrated partnership.

The goal was to establish an endorsed brand architecture solution that maximized positive equity transfer between the traditional financial services brand and the fintech start-up; leveraging Allianz’s solid reputation and high awareness in the German market and Moneyfarm’s strong tech and innovation credentials.

We then worked to craft and distil a value proposition and go-to-market strategy specifically tailored to the needs of German customers and the products available to them. Communicating the unique benefit of active returns at passive prices delivered by human expertise with robo-advisory efficiency and precision.

Results

Armed with a brand and strong value proposition that clearly communicates the strategic alliance, Moneyfarm is well on its way to achieving its growth plans. Just one month after its launch in Germany in June 2019, Moneyfarm saw a significant jump in client activation and investments of over one million.

Not only is Moneyfarm well on its way to achieving its growth plans in this new market, it’s also broadening the availability of digital wealth management in a cost-effective and accessible structure.

“Prophet helped us at this crucial moment in our company’s history as we looked to define and execute the right strategy to realize our growth ambitions.”

Giovanni Daprà
Co-founder and Chief Executive at Moneyfarm

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