‘Hats’ Off to Risk: Beazley and Prophet Debut Visually Bold Campaign

LONDON – Prophet, the Uncommon Growth Company, announced its ongoing collaboration with global insurer Beazley to develop and launch Hats, a bold new brand campaign. 

Beazley is a global specialty insurer with more than four decades of experience in underwriting and claims services across a broad range of risks. Their Hats brand campaign brings a fresh, visually arresting twist to how Beazley tells its risk story, building on its 2023 brand refresh, also led by Prophet. 

The visual centerpiece of the campaign is a striking series of hand-painted, photorealistic portraits of Beazley’s historic bowler hat, each uniquely styled to represent a different area of specialist risk. The concept creatively illustrates Beazley’s ability to “wear many hats” in service of its clients, reinforcing the breadth and depth of its expertise. 

Beazley’s story began with two chairs and a hat stand, eventually leading them to Lloyd’s of London. Their iconic bowler hat, reimagined by still life painter Joel Penkman, takes center stage in a series of photorealistic portraits, each styled to represent a distinct area of risk. 

Launched on September 22, the Hats campaign is now live across London Underground stations and major transport hubs, bringing bold storytelling and a quietly confident brand presence. 

Chris Benson, Associate Creative Director at Prophet, said: “Congratulations to Beazley on brightening up the journey of millions of London commuters with your bold new campaign. In a traditionally reserved insurance market, it’s exciting to work with a client unafraid to break convention and push boundaries in creativity.” 

Georgina Peters-Venzano, Chief Marketing Officer at Beazley said: “Our journey began in 1986 as a London-based insurer. Now a global specialty carrier, we’ve come a long way, but the hat stand and trusty bowler have always been a core part of our identity – humble, quirky and full of ambition. With this campaign, we’ve embraced the essence of our brand heritage to showcase our deep, wide-ranging expertise. It’s the nostalgia and perspective woven into the creative that truly sets it apart. We value our partnership with Prophet and the impactful, artistic work we continue to create together.”  

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.